Alltricks, the French-based e-tailer controlled by the Decathlon group, has opened a branded physical store in the area of the Decathlon Village at Bouc Bel Air, between the French cities of Marseille and Aix-en-Provence. The new 450-square-meter store, inaugurated on July 6, specializes in the cycling, running, outdoor and triathlon segments. Alltricks is planning to open three more stores separate from Decathlon by the end of the year, Sport Guide reports. The e-tailer opened its first physical shops-in-shops within Decathlon stores in 2020.

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