US athletic-inspired fashion retailer Hibbett announced the launch of its Connected Partnership, connecting Hibbett and Nike’s loyalty programs. The newly integrated Hibbett Rewards X Nike Membership will provide Hibbett shoppers with new benefits and elevated retail experiences when they purchase Nike and Jordan products at a Hibbett store or online. Members can link their accounts, and first-time subscribers can register for a new account and link at Hibbett Rewards. Hibbett, headquartered in Birmingham, Alabama, operates 1,148 Hibbett and City Gear specialty stores in 36 states across the USA.

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