Sportmaster shifts focus to Russian provinces with new retail format

Sportmaster Logo Russian

Russia’s largest sporting goods retailer, Sportmaster, has unveiled plans to expand into cities with populations of up to 100,000 with a new store format. Sergey Agibalov, Sportmaster’s business manager, told the Russian Business Consulting agency that the new format would serve as an element of its omnichannel development strategy, in ...

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