The collection is available exclusively online.
After two years of development, the new UK activewear brand Seissense, pronounced “sea sense,” has arrived at retail. The inaugural collection comprises more than 50 pieces and is available exclusively online. “This brand is a decade-long dream brought to life, built on the idea that activewear should be more than just clothing it should be a statement and a legacy,” explains the brand on its website.
The inaugural collection, which encompasses both men’s and women’s lines, spans four pillars, including Essentials (everyday performance wear for the gym and the outdoors), Seasonal Drops (limited edition pieces), Active Swim (swimwear), and Lifestyle Capsule (for everyday movement into day-to-day life). Expanded product categories, including resortwear and a children’s range, and future seasonal collections are planned for later this year.
Seissense uses Fuze, a sustainable surface and textile treatment technology that permanently bonds to fabrics without harmful coatings or chemicals. This sustainable technology is said to target the odor-causing bacteria and fungus, keeping the gear feeling fresher for longer and with no harmful effects to the environment or the wearer.
As part of its social responsibility commitment, Seissense says it donates £1 for every product sold via Nourish Fund to the Ripples in Africa foundation, helping provide clean water to people living in the Malawian Lake area.
