All Roblox articles
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News briefsAdidas moves in to Roblox
Adidas has entered another metaverse, Roblox, adding “licensed digital clothing and bespoke outfits” (UGC) to its marketplace. The brand struck a similar deal with The Sandbox exactly two years ago and is still listed as a partner on that metaverse’s YouTube page. Source: Adidas Adidas has, in ...
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ArticleWhat if the metaverse settled for something simple?
BitNile Metaverse says that its metaverse at BitNile.com has surpassed 500,000 “active users” in the month since it opened its “early-access phase.” Question is, why should we care? After all, a single metaverse like Roblox – which, as our readers might recall, has deals with Nike, Adidas, H&M and FIFA ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefsH&M enters the metaverse
Like Adidas and Nike before it, H&M is venturing into the metaverse through the Roblox platform. In the retailer’s case, however, the design partnership is with a metaverse studio called Dubit, with offices in Leeds, London, Washington D.C. and Nashville. The result is called H&M Loooptopia Experience, were users can ...
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ArticleRoblox surveys its own metaverse
According to Roblox’s “Metaverse Fashion Trends” report for 2022, the fashion world has embraced the immersive digital world – and customization is the name of the game for Gen Z in particular. People of this generation want not just to explore the metaverse but also to signal something about themselves ...
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News briefsFIFA to launch a metaverse
With the World Cup set to begin in Qatar, FIFA has signed a multi-year deal with Roblox to set up a metaverse with videos, games, in-game events, social spaces, rewards, virtual collectibles and collector competitions. Our readers might remember the Roblox company’s virtual environment and platform for multi-player video games ...
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News briefsPuma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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News briefsPracticing yoga in the Metaverse with Alo
Alo, a yoga brand founded in Los Angeles in 2007, has just entered the Metaverse with the launch of an “immersive wellness experience” on Roblox, an expansive global platform that brings together a worldwide community through shared virtual encounters. The virtual Alo Sanctuary is a place designed to serve as ...
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News briefs
Nike debuts virtual world on Roblox
In early September it was Vans. Now Nike has established a virtual world on Roblox, the virtual environment and platform for multi-player video games. In Nike’s case, however, the move could relate to a whole new business. As we reported in December of last year, the American sportswear giant has ...
