All Running articles – Page 25
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Sport 2000 International and Adidas have been running since Aug....
Sport 2000 International and Adidas have been running since Aug. 1 an exclusive marketing campaign on Youtube to introduce the brand's X and Ace series of football boots, pushing traffic and sell-through of the products to the specialist dealers affiliated with the group.
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Brooks Running has become the exclusive footwear and apparel sponsor...
Brooks Running has become the exclusive footwear and apparel sponsor for the 23rd European Athletics Championships, which will take place in July 2016 in Amsterdam. That is where Brooks relocated its European head office earlier this year: The brand's facilities are based in the Olympic stadium, where most of the ...
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Fabian Engelhorn, who has been running the sports & leisure...
Fabian Engelhorn, who has been running the sports & leisure segment of the eponymous German department store operation, has become chief executive of the company, supervising all operations. Andreas Hilgenstock, who was in charge of fashion and general clothing, will concentrate on strategy and communication. Simon Engelhorn continues to take ...
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Article
Adidas wants to double in running
The Adidas Group has outlined plans to double its sales in the running market in constant currencies by 2020, which would amount to more than €3 billion, with a stronger focus on fewer franchises and marked investments in the U.S. market. The details were provided at the group's first investor ...
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Brooks Running has selected Leo Burnett as its global creative...
Brooks Running has selected Leo Burnett as its global creative agency of record, taking the place of The Great Society
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On, the Swiss brand of running shoes, has set up...
On, the Swiss brand of running shoes, has set up a Japanese sales subsidiary in Yokohama, near Tokyo. Hiroki Komada acts as sales director, overseeing a team of three people.
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On, the Swiss running footwear brand, has opened an office...
On, the Swiss running footwear brand, has opened an office in Yokohama to respond to strong Japanese demand and to support expansion in other Asian countries. Marc Maurer, the company's chief operating officer, explained that the Japanese market's size as well as its bias to technology and design made it ...
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Brooks Running has teamed up with Eurosport to become its...
Brooks Running has teamed up with Eurosport to become its broadcast partner for the marathons and IAAF World Championships, as part of a wider multi-media campaign launching this month. Apart from advertising the brand, the pan-European broadcaster will host a branded hub for Brooks Running on its website, with exclusive ...
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Article
Running and tennis support vigorous sales at Asics Europe
Asics Europe managed to carry on its vigorous expansion in the first quarter, with sales advancing by 13 percent in constant currencies in Europe, the Middle East and Africa (EMEA). The growth was driven by the brand's running, tennis and lifestyle products.Sales of running footwear jumped by 16 percent for ...
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Article
Asics strides ahead with running shoes
Asics saw its sales increase by 10.0 percent on an adjusted basis and by 5.9 percent in constant currencies for the first quarter of this year, driven by running footwear and the Asics Tiger brand. While consolidated net sales in Japan slipped by 5.6 percent, the group's international sales were ...
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News briefs
Erima, the German brand of team sports, tennis and running...
Erima, the German brand of team sports, tennis and running gear, has revamped its German website entirely. A new feature is the company's corporate online store. In an effort to appease its retail customers, Erima said that the existing team sports retailers remain the most important distribution channel, but the ...
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Brooks Running has signed up two American running champions, Dorian...
Brooks Running has signed up two American running champions, Dorian Ulrey and Matt Hillenbrand, to its so-called Brooks Beasts team
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Altra Running, the young brand of trail running shoes recently...
Altra Running, the young brand of trail running shoes recently acquired by Icon Health & Fitness, launched what it claims is the first “smart” running shoe at the recent Consumer Electronics Show in Las Vegas. Called Halo, it features technology that provides the wearer information in real time on running ...
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Nathan Sports, the fast-growing running shoe brand, has appointed Gregory...
Nathan Sports, the fast-growing running shoe brand, has appointed Gregory Brantner, formerly a marketing specialist at Garmin International, as its own marketing manager
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Rainer Zplinsky is going back to his two running stores...
Rainer Zplinsky is going back to his two running stores after three years at the head of Lex Laufexperten, the German cooperative of 31 independent running shoes. His job will be taken over on an interim basis by Michael Tiemann, chairman of the organization.
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Sporttotal will take on the distribution of Altra Running in...
Sporttotal will take on the distribution of Altra Running in Spain
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News briefs
Løplabbet, the Norwegian sporting goods retailer specializing in running and...
Løplabbet, the Norwegian sporting goods retailer specializing in running and training, has reported a 12.3 percent sales increase to 72.6 million Norwegian kroner (€8.92m-$11.55m) for 2013. With its nine stores, it is expecting to raise them again to more than NOK 80 million (€9.83m-$12.73m) this year according to its general manager, Tor ...
