All Running articles – Page 23
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Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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On Running has announced its ongoing support of the Athlete...
On Running has announced its ongoing support of the Athlete Refugee Team (ART) with the launch of a new team kit ahead of the IAAF World Championship. Backed by the Tegla Loroupe Peace Foundation, which was formed by a world-champion marathon runner, Tegla Loroupe, ART enables athletes who have fled ...
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Adidas has developed its first laceless running shoe as part...
Adidas has developed its first laceless running shoe as part of its Ultraboost range, using an advanced Primeknit contruction and new yarn engineering for more compression and support. Aramis motion tracking technology has allowed the brand's designers to integrate key support features and other functions based on an analysis of ...
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Salomon invests in footwear technology and road running
Salomon is launching a new, partially automated production technology, called ME:sh, that enables it to make customized running shoes, as the French outdoor and winter sports brand strives to expand from the outdoor and trail running footwear markets to become established in the road running category as well. A play on ...
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Craft presented its first line of urban running shoes at the OutDoor show....
Craft presented its first line of urban running shoes at the OutDoor show. The shoes are intended for running on asphalt, but the company makes no secret that the collection will be expanded in a few years' time. Craft's new urban running shoes come with a Vibram sole that was exclusively developed for ...
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Gore is combining Gore Bike Wear and Gore Running Wear,...
Gore is combining Gore Bike Wear and Gore Running Wear, its two clothing brands, to form Gore Wear. The combination of Gore's cycling and running wear brands, which will be effective as of spring/summer 2018, is supposed to reflect the changing behavior of consumers, from specialists in one sport to ...
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Skechers is returning as the official running shoe of the...
Skechers is returning as the official running shoe of the Ironman European Tour this year, with an on-site presence at 35 events in 15 markets
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Brooks Running Company, a subsidiary of Berkshire Hathaway, has announced...
Brooks Running Company, a subsidiary of Berkshire Hathaway, has announced that it will expand its global footprint with entry into two new markets – China and Brazil - starting in July of this year. In China, Brooks' products will be available online through T-Mall and Amazon as well as at ...
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The OutDoor show in Friedrichshafen will feature a dedicated running...
The OutDoor show in Friedrichshafen will feature a dedicated running section at its next session, which will take place earlier than usual on June 18-21, considering that many brands of running footwear have now shoes for trail running as well as road running. Even Salomon, the leading brand of trail ...
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Newton Running is apparently going through a major restructuring process,...
Newton Running is apparently going through a major restructuring process, concentrating on independent running specialists and online sales. Runners World and the Boulder Daily Camera have reported that Danny Abshire, one of the two founders of the American company, has left it, and that the other co-founder, Jerry Lee, is ...
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Like Asics, Saucony and other brands of running shoes, Mizuno...
Like Asics, Saucony and other brands of running shoes, Mizuno has launched its own line of lifestyle sneakers. Called Mizuno 1906 after the year in which the Japanese brand was founded, the line has been created by Andrea Borgini, an Italian designer who worked with Philippe Model. The high-priced line ...
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On Running has signed a sponsorship deal through the 2020...
On Running has signed a sponsorship deal through the 2020 Tokyo Olympics with the Spanish triathlon champion, Javier Gómez Noya
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Brooks Running, a subsidiary of Berkshire Hathaway, has promoted Dan...
Brooks Running, a subsidiary of Berkshire Hathaway, has promoted Dan Sheridan to executive vice president, general manager of global sales. Sheridan has been with Brooks for 19 years, during which he has led business development, sales, e-commerce, regional marketing execution and customer service in North America.
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Gore has developed a new technology for running shoes that...
Gore has developed a new technology for running shoes that is said to offer the benefits of protective footwear technology with the feeling of regular road running shoes. In the Gore Invisible Fit shoe, wrinkles and folds have been eliminated and pressure marks are reduced. Heel and ankle abrasion is ...
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A long-time executive of Brooks Running, Dave Larson, has been...
A long-time executive of Brooks Running, Dave Larson, has been made general manager and senior vice president of Under Armour, in charge of the running category management
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Adidas has unveiled a fully biodegradable running shoe made from...
Adidas has unveiled a fully biodegradable running shoe made from Biosteel fiber, a nature-based and completely biodegradable replication of natural silk. The Futurecraft Biofabric, which has been developed in partnership with AMSilk, was presented on Nov. 17. at the Biofabricate Conference in New York, where Adidas and AMSilk also announced ...
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On Running was the official footwear sponsor at the Barcelona...
On Running was the official footwear sponsor at the Barcelona Triathlon by Santander, on Oct. 8
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Brooks Running will be the technical sponsor of the Barcelona...
Brooks Running will be the technical sponsor of the Barcelona Half-Marathon next Feb. 12
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Lenovo has reportedly unveiled the prototype of a smart running...
Lenovo has reportedly unveiled the prototype of a smart running shoe with an embedded fitness tracker, developed in collaboration with Vibram and the Beijing Design Week
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Running Heroes, a French online platform intended to stimulate running...
Running Heroes, a French online platform intended to stimulate running participation, has raised €2 million from two French investment companies and business angels. The two lead investors are A Plus Finance and BPI France. Launched in May 2014, Running Heroes encourages runners with goodies and rebates offered by partner brands, ...
