All Running articles – Page 24
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News briefsSaucony unveils a European campaign to support local running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers across the EMEA region. The €335,000 campaign will run from July to September with various activities. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
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News briefsUSWE relies on Polygiene technology for new running vests
USWE, a Swedish sports and outdoor brand that is in the process of going public, is launching a partnership with Polygiene, the Swedish ingredient brand, to offer running vests that fight odor and last longer. USWE specializes in bounce-free backpacks and hydration packs for mountain biking, running, skiing and motorsports. ...
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News briefs
Andreas Sievers is now running Victor Europe
Andreas Sievers started as the new managing director of Victor Europe, the subsidiary of Victor Rackets based in Germany, on June 1. He succeeds Rolf Aurin, who held this position jointly with Jan Beutler from 1997 and alone from 2019. The two executives had bought the rights to the Taiwanese ...
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Infographics & DataRunning motivations: new pandemic vs pre-pandemic runners
Source: RunRepeat The report is available online.
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News briefs
Running legend Ron Hill has passed away
Ron Hill, the legendary British runner who founded the Ronhill brand of performance sports clothing and one of the greatest marathon runners of all time, died in his hometown of Hyde, Cheshire, England, on May 23. He was 82 years old. In May 2018, he had announced that he had ...
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News briefsAllbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model, whose prototype is called Futurecraft Footprint, is being raffled off to members of Adidas’ Creators Club at the end of May. A ...
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Article
On Running is again reported to be eyeing an IPO
On, the Zurich-based sports brand backed by Roger Federer, publicly denied a report in a Swiss newspaper last July that it was planning to go public in 2021. Citing a source close to the matter, Reuters reported again on April 30 that On was making preparations for an initial public ...
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News briefs
Salomon to release a running shoe for the circular economy
After three years of R&D – largely to find separable materials – Salomon is introducing this spring its first recycled and recyclable shoe, a road-running model designed to balance performance against the demands of the circular economy. The 285-gram Index.01 has the R.Camber rockered design for heel-to-toe transitions, a molded ...
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News briefs
Zouma, a new British running apparel brand
Zouma, a new sustainable running apparel brand founded in the U.K. by Wilson Lou, a former constable and a software engineer who worked for Barclays Investment Bank, celebrated its launch on April 15 by releasing three men’s and women’s collections. Zouma’s running clothing is made from recycled materials. The production ...
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News briefs
Asics uses virtual reality to present new “human-centric” running models
Asics has unveiled two high-performance running shoes, the Metaspeed Sky and Metaspeed Edge. The shoes were presented at Asics’ Innovation Summit 2021, the brand’s annual showcase of new performance sports products, which was hosted for the first time by taking guests on a personalized, interactive virtual reality journey. The two ...
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News briefsInov-8 launches first running shoe with graphene in the midsole
As planned, Inov-8 presented a new ultratrail running shoe that is the first one to use graphene in midsole, after testing various mixes with high-tech polymers over a total distance of 18,000 km. The English brand claims that its graphene-enhanced midsole offers 25 percent more energy return than an industry-standard ...
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News briefs
Diadora introduces the new Equipe Corsa running shoe
Diadora has presented the all-new Equipe Corsa running shoe as part of the brand’s spring/summer 2021 collection. The shoe is a tribute to the Italian brand’s first running shoe, introduced in the 1970s, yet boasts an innovative design with an aerodynamic vibe. The new Diadora Equipe Corsa is an ultra-lightweight, ...
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News briefs
On Running fashions a Federer line of tennis sneakers
The Swiss brand On Running has tailored a high-performance tennis sneaker to the needs of Roger Federer, who tried it out at the 2021 Qatar Open (Federer was upset in the quarterfinals). THE ROGER Pro, as it is called, has a “stable midsole of high-performing foam,” a “midfoot cage for ...
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News briefs
Asics launches running shoe made from second-hand clothes
Asics is introducing the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan. The limited-edition line includes two of Asics’ pinnacle shoes, the Metaride and Gel-Quantum 360 TYO, both in a sunrise red color. The collection is part of the company’s efforts to minimize the ...
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News briefs
Boom in pandemic running in N. Ireland and U.K., survey says
Macmillan Cancer Support, a London-based charity, estimates that eight percent of Northern Ireland’s population, or some 116,000 people, have taken up running to preserve their health since the Covid pandemic lockdowns began last March. About seven percent have taken up meditation or yoga. The youth in the U.K. has proven ...
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News briefsUA releases a running shoe with no outsole
Under Armour’s newest shoe, the UA Flow Velociti Wind, has eliminated the heaviest shoe component, the outsole, and substituted it with an “all-in-one cushioning system,” called the UA Flow midsole. According to the brand, this took three years of development by its Footwear Innovation Team in Portland, Oregon, and Dow ...
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ArticleNPD: The European market fell by 10% in 2020, with running down 3%
We apologize for a mistake made in an article yesterday about the running market in Germany and the four other major European countries. We run the article here again with a different first paragraph: According to NPD, the total European market for athletic footwear and apparel suffered an overall decline ...
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News briefsOn Running and Vaha get top honors at ISPO
The international jury that selected the winners of ISPO Gold Awards chose On Running’s Cyclon shoe and Vaha’s Eton Motion Analysis mirror as “Products of the Year” in the running and fitness segments, respectively. We have already reported about Germany’s Vaha and its recent funding round, where Porsche Ventures stepped ...
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News briefs
Olympic winner promotes NURVV Run’s new shoe-based running tracker
NURVV Run, a British start-up that has just released its first wearable biometric tracking device for running, has established an endorsement deal with Dame Kelly Holmes, the first British woman to win two gold medals at the same Olympic Games in more than 80 years. In addition to attending promotional ...
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ArticleTecnica’s former CEO is now running Pinarello
Antonio Dus, the seasoned manager who has led Tecnica Group for the past five years, has become the new global CEO of Cicli Pinarello, with a financial stake in the iconic Italian brand of high-end bicycles, which came three years ago under the control of L Catterton, the private equity ...
