All Running articles – Page 22
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Brooks Running has established a two-year partnership with International Front...
Brooks Running has established a two-year partnership with International Front Runners (IFR) to promote inclusion in running. Founded in San Francisco in 1974 and formalized in 1999, IFR is a network of about a hundred lesbian, gay, bisexual, transgender and queer (LGBTQ+) running clubs. Most are in the U.S. or ...
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With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
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Brooks Running has settled a long-standing dispute with Anta Sports...
Brooks Running has settled a long-standing dispute with Anta Sports Products over the Chinese company's use of a chevron logo. The terms of settlement have not been disclosed. Brooks had opposed the registration by Anta of its logo in the U.S. in May 2014. For its part, Anta noted in ...
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Article
Adidas presents its first fully recyclable running shoe
Adidas has unveiled the new Futurecraft.Loop, a 100 percent recyclable performance running shoe that is meant to contribute to the global battle against plastic waste. The company has described the shoe as its “first running shoe that is made to be remade.” The Futurecraft.Loop is aimed at enabling a “closed ...
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Brooks Running has promoted Dan Sheridan to the new post...
Brooks Running has promoted Dan Sheridan to the new post of executive vice president and chief operating officer. In heading up the sales, e-commerce, digital, supply-chain and IT teams, Sheridan will be spearheading the enterprise and digital platforms as well as the wholesale business and distributor partnerships worldwide. Sheridan's two ...
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Asics claims to have developed a running shoe that reduces...
Asics claims to have developed a running shoe that reduces ankle movement by almost 20 percent. The Metaride, as the shoe is called, emerged from two years of research and development at the Asics Institute of Sport Science (ISS) in Kobe, Japan. The key component, says the company, is the Guidesole3, ...
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At the Outdoor Retailer Snow Show, running from Jan. 30...
At the Outdoor Retailer Snow Show, running from Jan. 30 to Feb. 1 in Denver, the Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA) announced that they were forming the Outdoor Business Climate Partnership. This is the first broad coalition of trade groups ...
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On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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Article
21sportsgroup drops running for boardsports
Citing increasing competition in the running market from established retailers and the websites of the sports brands, which have led to rising marketing costs and shrinking margins, 21sportsgroup, a major German online retailer with European ambitions, said that it will phase out one of its online stores, 21run, by the ...
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Brooks Running says it is considering diverting sourcing from China...
Brooks Running says it is considering diverting sourcing from China to Vietnam because of the trade war between the U.S. and China, which could lead to an increase in import duties on running shoes from 20 to 25 percent
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Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Wiggle, the British online retailer specializing in cycling, running and...
Wiggle, the British online retailer specializing in cycling, running and swimming products, has launched a range of outdoor products on its website in the U.K. The brands featured on the site include The North Face, Berghaus, Jack Wolfskin, Craghoppers, Marmot, Mountain Hardwear, Icebreaker and Columbia. The initiative is steered by ...
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Article
Salomon builds up urban retail and road running
Salomon is raising its investments in retailing and the road running market after a sales increase of 1 percent to €861 million last year, up by 3 percent in constant currencies. The moves come amid significant cutbacks in distribution that have reduced footwear sales in the last months, as described ...
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Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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Inov-8 has announced the launch of a new downhill running...
Inov-8 has announced the launch of a new downhill running race down the Streif, the legendary ski slope on the Hahnenkamm mountain in Kitzbühel, Austria, widely considered as the world's toughest ski slope. The Streif features blind drops, high speed jumps, curves, and steep slopes with a gradient of up to ...
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Hi-Tec has a new running shoe with rolling gait and...
Hi-Tec has a new running shoe with rolling gait and a Vibram sole
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Sensoria unveiled a new pressure sensing running shoe at the...
Sensoria unveiled a new pressure sensing running shoe at the Consumer Electronics Show (CES) in Las Vegas, the annual trade show on new products and technologies in the consumer electronics industry, which took place this year on Jan. 9-12. The shoe, which has been developed for Vivobarefoot, features a new ...
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Macron is the technical partner of the new Running &...
Macron is the technical partner of the new Running & Walking center, La Mandria, located inside the historical Reggia di Venaria compound near Turin. The new training center is open for all running and walking activities, both high level and amateur. The project was officially launched on Jan. 4. Macron ...
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Brooks has collaborated with BASF to develop a new running...
Brooks has collaborated with BASF to develop a new running shoe using polyurethane-based cushioning technology. The shoe, which is called Levitate, features a midsole that incorporates a new blend of BASF's Elastopan Sports Light polyurethane system. According to Brooks, this technology offers enhanced comfort and durability, while providing the user ...
