All Running articles – Page 22
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News briefs
SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
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News briefs
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German...
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German marathon runner, for the next two years. The cooperation with Blum, who won the Cologne Marathon last year, is part of Brooks Running's “Brooks Run Happy Team” social media campaign.
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News briefs
With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
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News briefs
Brooks Running has established a two-year partnership with International Front...
Brooks Running has established a two-year partnership with International Front Runners (IFR) to promote inclusion in running. Founded in San Francisco in 1974 and formalized in 1999, IFR is a network of about a hundred lesbian, gay, bisexual, transgender and queer (LGBTQ+) running clubs. Most are in the U.S. or ...
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News briefs
Ternua is including technical running pants made from fishing nets...
Ternua is including technical running pants made from fishing nets in its spring/summer 2019 collection. The Neon Capri model is made with Econyl yarn from the recycling of fishing nets collected through the Redcycle project. Through this project, 12 tons of fishing nets abandoned on the Basque coasts in 2016 ...
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Article
Adidas presents its first fully recyclable running shoe
Adidas has unveiled the new Futurecraft.Loop, a 100 percent recyclable performance running shoe that is meant to contribute to the global battle against plastic waste. The company has described the shoe as its “first running shoe that is made to be remade.” The Futurecraft.Loop is aimed at enabling a “closed ...
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News briefs
Brooks Running has settled a long-standing dispute with Anta Sports...
Brooks Running has settled a long-standing dispute with Anta Sports Products over the Chinese company's use of a chevron logo. The terms of settlement have not been disclosed. Brooks had opposed the registration by Anta of its logo in the U.S. in May 2014. For its part, Anta noted in ...
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News briefs
Brooks Running has promoted Dan Sheridan to the new post...
Brooks Running has promoted Dan Sheridan to the new post of executive vice president and chief operating officer. In heading up the sales, e-commerce, digital, supply-chain and IT teams, Sheridan will be spearheading the enterprise and digital platforms as well as the wholesale business and distributor partnerships worldwide. Sheridan's two ...
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News briefs
Asics claims to have developed a running shoe that reduces...
Asics claims to have developed a running shoe that reduces ankle movement by almost 20 percent. The Metaride, as the shoe is called, emerged from two years of research and development at the Asics Institute of Sport Science (ISS) in Kobe, Japan. The key component, says the company, is the Guidesole3, ...
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News briefs
At the Outdoor Retailer Snow Show, running from Jan. 30...
At the Outdoor Retailer Snow Show, running from Jan. 30 to Feb. 1 in Denver, the Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA) announced that they were forming the Outdoor Business Climate Partnership. This is the first broad coalition of trade groups ...
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Article
21sportsgroup drops running for boardsports
Citing increasing competition in the running market from established retailers and the websites of the sports brands, which have led to rising marketing costs and shrinking margins, 21sportsgroup, a major German online retailer with European ambitions, said that it will phase out one of its online stores, 21run, by the ...
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News briefs
On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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Short stops
Brooks Running says it is considering diverting sourcing from China...
Brooks Running says it is considering diverting sourcing from China to Vietnam because of the trade war between the U.S. and China, which could lead to an increase in import duties on running shoes from 20 to 25 percent
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News briefs
Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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News briefs
Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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News briefs
Wiggle, the British online retailer specializing in cycling, running and...
Wiggle, the British online retailer specializing in cycling, running and swimming products, has launched a range of outdoor products on its website in the U.K. The brands featured on the site include The North Face, Berghaus, Jack Wolfskin, Craghoppers, Marmot, Mountain Hardwear, Icebreaker and Columbia. The initiative is steered by ...
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News briefs
Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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Article
Salomon builds up urban retail and road running
Salomon is raising its investments in retailing and the road running market after a sales increase of 1 percent to €861 million last year, up by 3 percent in constant currencies. The moves come amid significant cutbacks in distribution that have reduced footwear sales in the last months, as described ...
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News briefs
Inov-8 has announced the launch of a new downhill running...
Inov-8 has announced the launch of a new downhill running race down the Streif, the legendary ski slope on the Hahnenkamm mountain in Kitzbühel, Austria, widely considered as the world's toughest ski slope. The Streif features blind drops, high speed jumps, curves, and steep slopes with a gradient of up to ...
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Short stops
Hi-Tec has a new running shoe with rolling gait and...
Hi-Tec has a new running shoe with rolling gait and a Vibram sole
