All Running articles – Page 22
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News briefs
Altra, the running brand recently acquired by VF Corp., has...
Altra, the running brand recently acquired by VF Corp., has hired Andrew Conley as its director of global product. Conley has spent his entire career in running shoes. He was most recently with Hoka One One, helping to expand the women's line and overseeing the launch of the Carbon X ...
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Short stops
Outdoor & Running Business Days, the enlarged Italian trade show...
Outdoor & Running Business Days, the enlarged Italian trade show held in Riva del Garda on July 12-13, grouped a total of 70 brands and the operators of 150 specialty stores
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21run, the German-based online store specializing in running, has been...
21run, the German-based online store specializing in running, has been acquired by All4Sports, the Dutch online retailer that owns various online stores, including the All4Running online store. 21sportsgroup, a major German online retailer with European ambitions, said in January that it will phase out one of its online stores, 21run, ...
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Running event participation is declining. According to an international study...
Running event participation is declining. According to an international study by RunRepeat, participation peaked in 2016, with a total of 9.1 million race results. By 2018, it had fallen to 7.9 million results, for a drop of 13 percent. In the long term, however, between 1986 and 2018, race participation ...
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Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
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SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
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Brooks Running will be sponsoring Tobias Blum, a 23-year-old German...
Brooks Running will be sponsoring Tobias Blum, a 23-year-old German marathon runner, for the next two years. The cooperation with Blum, who won the Cologne Marathon last year, is part of Brooks Running's “Brooks Run Happy Team” social media campaign.
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With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
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Brooks Running has established a two-year partnership with International Front...
Brooks Running has established a two-year partnership with International Front Runners (IFR) to promote inclusion in running. Founded in San Francisco in 1974 and formalized in 1999, IFR is a network of about a hundred lesbian, gay, bisexual, transgender and queer (LGBTQ+) running clubs. Most are in the U.S. or ...
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Ternua is including technical running pants made from fishing nets...
Ternua is including technical running pants made from fishing nets in its spring/summer 2019 collection. The Neon Capri model is made with Econyl yarn from the recycling of fishing nets collected through the Redcycle project. Through this project, 12 tons of fishing nets abandoned on the Basque coasts in 2016 ...
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Article
Adidas presents its first fully recyclable running shoe
Adidas has unveiled the new Futurecraft.Loop, a 100 percent recyclable performance running shoe that is meant to contribute to the global battle against plastic waste. The company has described the shoe as its “first running shoe that is made to be remade.” The Futurecraft.Loop is aimed at enabling a “closed ...
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Brooks Running has settled a long-standing dispute with Anta Sports...
Brooks Running has settled a long-standing dispute with Anta Sports Products over the Chinese company's use of a chevron logo. The terms of settlement have not been disclosed. Brooks had opposed the registration by Anta of its logo in the U.S. in May 2014. For its part, Anta noted in ...
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Brooks Running has promoted Dan Sheridan to the new post...
Brooks Running has promoted Dan Sheridan to the new post of executive vice president and chief operating officer. In heading up the sales, e-commerce, digital, supply-chain and IT teams, Sheridan will be spearheading the enterprise and digital platforms as well as the wholesale business and distributor partnerships worldwide. Sheridan's two ...
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Asics claims to have developed a running shoe that reduces...
Asics claims to have developed a running shoe that reduces ankle movement by almost 20 percent. The Metaride, as the shoe is called, emerged from two years of research and development at the Asics Institute of Sport Science (ISS) in Kobe, Japan. The key component, says the company, is the Guidesole3, ...
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News briefs
At the Outdoor Retailer Snow Show, running from Jan. 30...
At the Outdoor Retailer Snow Show, running from Jan. 30 to Feb. 1 in Denver, the Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA) announced that they were forming the Outdoor Business Climate Partnership. This is the first broad coalition of trade groups ...
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Article
21sportsgroup drops running for boardsports
Citing increasing competition in the running market from established retailers and the websites of the sports brands, which have led to rising marketing costs and shrinking margins, 21sportsgroup, a major German online retailer with European ambitions, said that it will phase out one of its online stores, 21run, by the ...
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On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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Short stops
Brooks Running says it is considering diverting sourcing from China...
Brooks Running says it is considering diverting sourcing from China to Vietnam because of the trade war between the U.S. and China, which could lead to an increase in import duties on running shoes from 20 to 25 percent
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News briefs
Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
