All Running articles – Page 27
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Article
21sportsgroup drops running for boardsports
Citing increasing competition in the running market from established retailers and the websites of the sports brands, which have led to rising marketing costs and shrinking margins, 21sportsgroup, a major German online retailer with European ambitions, said that it will phase out one of its online stores, 21run, by the ...
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On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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Brooks Running says it is considering diverting sourcing from China...
Brooks Running says it is considering diverting sourcing from China to Vietnam because of the trade war between the U.S. and China, which could lead to an increase in import duties on running shoes from 20 to 25 percent
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Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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Wiggle, the British online retailer specializing in cycling, running and...
Wiggle, the British online retailer specializing in cycling, running and swimming products, has launched a range of outdoor products on its website in the U.K. The brands featured on the site include The North Face, Berghaus, Jack Wolfskin, Craghoppers, Marmot, Mountain Hardwear, Icebreaker and Columbia. The initiative is steered by ...
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Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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Article
Salomon builds up urban retail and road running
Salomon is raising its investments in retailing and the road running market after a sales increase of 1 percent to €861 million last year, up by 3 percent in constant currencies. The moves come amid significant cutbacks in distribution that have reduced footwear sales in the last months, as described ...
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Inov-8 has announced the launch of a new downhill running...
Inov-8 has announced the launch of a new downhill running race down the Streif, the legendary ski slope on the Hahnenkamm mountain in Kitzbühel, Austria, widely considered as the world's toughest ski slope. The Streif features blind drops, high speed jumps, curves, and steep slopes with a gradient of up to ...
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Hi-Tec has a new running shoe with rolling gait and...
Hi-Tec has a new running shoe with rolling gait and a Vibram sole
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Macron is the technical partner of the new Running &...
Macron is the technical partner of the new Running & Walking center, La Mandria, located inside the historical Reggia di Venaria compound near Turin. The new training center is open for all running and walking activities, both high level and amateur. The project was officially launched on Jan. 4. Macron ...
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Sensoria unveiled a new pressure sensing running shoe at the...
Sensoria unveiled a new pressure sensing running shoe at the Consumer Electronics Show (CES) in Las Vegas, the annual trade show on new products and technologies in the consumer electronics industry, which took place this year on Jan. 9-12. The shoe, which has been developed for Vivobarefoot, features a new ...
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Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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Brooks has collaborated with BASF to develop a new running...
Brooks has collaborated with BASF to develop a new running shoe using polyurethane-based cushioning technology. The shoe, which is called Levitate, features a midsole that incorporates a new blend of BASF's Elastopan Sports Light polyurethane system. According to Brooks, this technology offers enhanced comfort and durability, while providing the user ...
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On Running has announced its ongoing support of the Athlete...
On Running has announced its ongoing support of the Athlete Refugee Team (ART) with the launch of a new team kit ahead of the IAAF World Championship. Backed by the Tegla Loroupe Peace Foundation, which was formed by a world-champion marathon runner, Tegla Loroupe, ART enables athletes who have fled ...
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Adidas has developed its first laceless running shoe as part...
Adidas has developed its first laceless running shoe as part of its Ultraboost range, using an advanced Primeknit contruction and new yarn engineering for more compression and support. Aramis motion tracking technology has allowed the brand's designers to integrate key support features and other functions based on an analysis of ...
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Craft presented its first line of urban running shoes at the OutDoor show....
Craft presented its first line of urban running shoes at the OutDoor show. The shoes are intended for running on asphalt, but the company makes no secret that the collection will be expanded in a few years' time. Craft's new urban running shoes come with a Vibram sole that was exclusively developed for ...
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Article
Salomon invests in footwear technology and road running
Salomon is launching a new, partially automated production technology, called ME:sh, that enables it to make customized running shoes, as the French outdoor and winter sports brand strives to expand from the outdoor and trail running footwear markets to become established in the road running category as well. A play on ...
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Gore is combining Gore Bike Wear and Gore Running Wear,...
Gore is combining Gore Bike Wear and Gore Running Wear, its two clothing brands, to form Gore Wear. The combination of Gore's cycling and running wear brands, which will be effective as of spring/summer 2018, is supposed to reflect the changing behavior of consumers, from specialists in one sport to ...
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Brooks Running Company, a subsidiary of Berkshire Hathaway, has announced...
Brooks Running Company, a subsidiary of Berkshire Hathaway, has announced that it will expand its global footprint with entry into two new markets – China and Brazil - starting in July of this year. In China, Brooks' products will be available online through T-Mall and Amazon as well as at ...
