Saucony has announced the launch of Seeker, a new multimedia global brand campaign, which revolves around the idea that people have to seek their uniquely personal strength to discover it. This new campaign is a continuation of the brand's Find Your Strong initiative, to which it adds a further call to action by inviting runners to be “seekers,” and unlock their potential through the transformative power of running. The Seeker campaign features four short vignettes that delineate a series of “seekers” who use running to find their personal “strength.” The first story in the Seeker series will launch on May 6 at saucony.com. In the creation of the Seeker series, Saucony utilized drone footage, a first for the brand. The new Seeker campaign, developed by Mechanica of Newburyport, Massachusetts, includes an immersive digital and social media experience, online ads, retail promotions, and an out-of-home marketing blitz around the Boston Marathon. The campaign is planned to run throughout 2015.

Topics