All Serena Williams articles
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Infographics & DataTop 10 highest-earning tennis players by career prize money
Discover the 10 tennis players with the highest prize money earnings, as well as a short history of prize money equity in professional tennis
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News briefsTonal is reportedly looking for fresh funds or possibly a buyer
According to an exclusive report by The Information, Tonal, a celebrity-backed home fitness start-up, has explored options, including a sale. According to the report, the company spent heavily last year on new brick-and-mortar showrooms, new hires and marketing, including a commercial featuring Serena Williams, and has been trying to cut ...
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ArticleForget the big game. The biggest competition is in the commercial breaks
Brands, including one of the global leaders in footwear, are paying big bucks for a coveted ad slot at the Super Bowl, but is it worth it?
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News briefsSerena Williams launches Will Perform
Former pro tennis player Serena Williams is the co-founder of Will Perform, a new brand of topical products for pain relief and muscle care designed for fitness lovers and the specific recovery needs of athletes. Williams partnered with Hank Mercier, who will serve as CEO, and Eric Ryan to co-found ...
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News briefs
Tonal seeks to raise $100 million in financing
Bloomberg reported that Tonal Systems is seeking $100 million in financing in a deal that would value the company at $1.9 billion. The home fitness start-up, launched in 2015 and based in San Francisco, has previously raised money from athletes including Serena Williams, LeBron James, Drew Brees and Mike Tyson. ...
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News briefsNike releases new ad to celebrate Serena Williams’ legacy
Following Serena Williams’ loss at the U.S. Open singles tournament on Sep. 2 and her retirement from tennis, Nike released a 60-second clip the following day to celebrate the athlete’s legacy. The new ad is titled “By Changing Nothing, She Changed Everything” and features guest voiceover narration from U.S. actress ...
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News briefsNike drapes Williams in diamond-studded outfit at US Open
Source: Nike PE NikeCourt Flare 2 for Serena Williams’ US Open participation Serena Williams is wearing a special outfit at the US Open in New York, which is set to be the last tournament of her career. Inspired by figure skating apparel, the outfit incorporates a crystal-encrusted ...
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ArticleThe size of 140 tennis courts: Nike’s new Serena Williams Building
The new Serena Williams Building (SW) is the largest office building at Nike’s Oregon headquarters, covering the equivalent of 140 tennis courts (approximately 93,000 square meters). It is also where Nike’s Consumer Creation teams, representing Design, Consumer Insights, Women’s, Men’s and Kids Constructs, and Apparel and Footwear Product Merchandising, have ...
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News briefs
Lewis Hamilton and Serena Williams join bid for Chelsea
According to the British press, Formula One driver Lewis Hamilton and tennis player Serena Williams have each pledged about £10 million towards a bid to purchase London’s Chelsea FC. The owner, Roman Abramovich – triple citizen of Russia, Israel and Portugal – put the club up for sale on March ...
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News briefsSerena Williams’ venture fund invests seven-figure sum in U.K. sports tech platform
OpenSponsorship, a sports marketing startup founded in New York in 2015 by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to support the company’s expansion into the UK. Ishveen, who was then a sports agent, started OpenSponsorship as an alternative way for athletes to access brands ...
