All SGI Original articles
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ArticleHave NFT-issuing sports brands entered a new business?
BlockFi, OpenSea, Coinbase, Binance, FTX, Ripple, Impact Theory, Grayscale – all of them companies that have undergone investigation and government-initiated lawsuits over the past couple of years. The land of crypto, where sports brands have begun to tread over the past few years, is a land of confusion, and not ...
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ArticleTwitter to become nothing, anything, everything
It appears that we were on to something a few months ago. Twitter has taken another step towards becoming X – “the everything app.” But what does this mean, and why the change in a brand as iconic as Twitter? We take a look.
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ArticleA “courtside” look at the pádel market
Sales have been flat so far this year at Padel Courts Deluxe, CEO Fernando Cánovas tells CMDsport. Now that mid-year is behind us, moreover, he believes it safe to say that 2023 will be a year of transition in the pádel-court business, with growth picking up once more in the ...
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ArticleFashion fast and slow, preferably slow
A number of European mayors, many of them attending the latest edition of the ChangeNOW show in Paris, have signed the “Declaration to Drive Sustainable Fashion.” The declaration is an appeal to the EU, the G7 and the OECD to tip the fashion industry’s playing field in slow fashion’s favor. ...
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ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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ArticleSustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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Article10 years since the Rana Plaza tragedy: Has anything changed?
The apparel industry in Bangladesh employs 4 million garment workers. 10 years on from the Rana Plaza disaster, have conditions improved?
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ArticleWhat are brands doing for Earth Day 2023?
For Earth Day 2023, businesses are being pitched as central to environmental efforts. We take a look at what our industry brands are doing.
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ArticleWhat if the metaverse settled for something simple?
BitNile Metaverse says that its metaverse at BitNile.com has surpassed 500,000 “active users” in the month since it opened its “early-access phase.” Question is, why should we care? After all, a single metaverse like Roblox – which, as our readers might recall, has deals with Nike, Adidas, H&M and FIFA ...
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ArticleTowards a money tweet?
The Delaware corporation known as Twitter was merged into a new Nevada corporation known as X Corp. on March 15. This is according to SilverFlume, the business portal for the latter U.S. state. The owner of both, Elon Musk, has since tweeted a message consisting of a single letter: X. ...
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ArticleThis year’s best April 1 product releases
Did any of these fool you? We bring you the best April Fools’ Day product releases from sporting goods and outdoor brands this year.
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ArticleTokens here and everywhere
In a study it has recently released titled “Digital Assets Trends,” a company by the name of Reply has concluded that tokenization can be universal. In other words, just about anything can be turned into or paired with a digital asset on a blockchain. Over the past couple of years, ...
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ArticleEU releases proposal for new green claims law
With its new proposal for greenwashing legislation, the EU aims to protect consumers from greenwashing. But what exactly are the proposals?
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ArticleFor indie sneakers, all players in one arena
A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model. You might remember P2P as ...
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ArticleWomen in leadership in the sporting goods industry
We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.
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ArticleForget the big game. The biggest competition is in the commercial breaks
Brands, including one of the global leaders in footwear, are paying big bucks for a coveted ad slot at the Super Bowl, but is it worth it?
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ArticleUnderstanding the GPSR and what it could mean for EU businesses
Have you heard of the GPSR and do you know what it means for businesses in the EU? We explain the main points every brand needs to know
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ArticleCircular economy: Rental is a business model for now and the future
Good for the environment and the bottom line. Sounds good in theory, but what does this mean in practice? We explain the whys and hows
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ArticleRed soles and a red light for Amazon in European Court of Justice proceedings
A new ECJ judgment has made it easier for brands to protect their IP rights on e-commerce platforms. Experts are calling it a “landmark” case
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
