All SGI Original articles – Page 2
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ArticleTowards a money tweet?
The Delaware corporation known as Twitter was merged into a new Nevada corporation known as X Corp. on March 15. This is according to SilverFlume, the business portal for the latter U.S. state. The owner of both, Elon Musk, has since tweeted a message consisting of a single letter: X. ...
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ArticleThis year’s best April 1 product releases
Did any of these fool you? We bring you the best April Fools’ Day product releases from sporting goods and outdoor brands this year.
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ArticleTokens here and everywhere
In a study it has recently released titled “Digital Assets Trends,” a company by the name of Reply has concluded that tokenization can be universal. In other words, just about anything can be turned into or paired with a digital asset on a blockchain. Over the past couple of years, ...
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ArticleEU releases proposal for new green claims law
With its new proposal for greenwashing legislation, the EU aims to protect consumers from greenwashing. But what exactly are the proposals?
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ArticleFor indie sneakers, all players in one arena
A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model. You might remember P2P as ...
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ArticleWomen in leadership in the sporting goods industry
We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.
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ArticleForget the big game. The biggest competition is in the commercial breaks
Brands, including one of the global leaders in footwear, are paying big bucks for a coveted ad slot at the Super Bowl, but is it worth it?
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ArticleUnderstanding the GPSR and what it could mean for EU businesses
Have you heard of the GPSR and do you know what it means for businesses in the EU? We explain the main points every brand needs to know
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ArticleCircular economy: Rental is a business model for now and the future
Good for the environment and the bottom line. Sounds good in theory, but what does this mean in practice? We explain the whys and hows
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ArticleRed soles and a red light for Amazon in European Court of Justice proceedings
A new ECJ judgment has made it easier for brands to protect their IP rights on e-commerce platforms. Experts are calling it a “landmark” case
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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ArticleThe rise of pickleball, and a shift in sports
The Association of Pickleball Professionals (APP) has released its Pickleball Participation Report on the status of its sport in the U.S. If the “nearly 2,500 nationally representative adults” (over the age of 18) are, in fact, representative, pickleball is getting big.
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ArticleWhat is the future of PFAS?
Are you ready for the latest legislation and certification guidelines on PFAS? We bring you the latest update.
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ArticleThe biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.
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ArticleGeneral terms of business: Frequently neglected, frequently not updated
A wake-up call for the sporting goods industry and trade.
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ArticleTextile waste handling: the invisible part of global circular supply chains
It’s no secret that waste represents a huge problem in the apparel industry, but what if we think of this instead as an untapped resource?
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ArticleHow dirty is greenwashing? A legal perspective.
This article will briefly explain the current legal perspective of environmental claims used by corporates to market their products or services, in particular on a business-to-consumer level.
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ArticleEU Strategy for Sustainable and Circular Textiles: Everything you need to know
The European Commission is changing the rules of the game for players in the textile sector. Are you ready?
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