All SIA articles
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ArticleSIA and EOG announce strategic transatlantic partnership
SIA and EOG, the two leading trade groups from North America and Europe, seek to expand member benefits and improve global collaboration.
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News briefsSIA appoints industry leaders to board
Snowsports Industries America (SIA) announced today the appointment of Rachel Grogan-Cook as the new Chair of the SIA Board of Directors. In addition to Grogan-Cook, four new Directors have been appointed. SIA aims to balance the priorities of serving as a catalyst for solving industry challenges and creating opportunities for ...
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ArticleSIA releases new Participation Study
Snowsports Industries America (SIA), the US trade association for the winter sports industry, has released its Participation Report for the 2022-23 winter season. The report offers insights into the state of winter sports participation in the U.S. and provides industry stakeholders with key data and trends for all winter sports ...
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ArticleSIA and SIMA announce new partnership for sustainability and climate action
Snowsports Industries America (SIA), the trade association for the U.S. winter outdoor industry, and the Surf Industry Members Association (SIMA), the official trade association for the surf industry, have announced a partnership on sustainability and climate action in the action sports industry. The upcoming Snow and Surf Industry Sustainability Sessions ...
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News briefs
SIA elects new board members
The Snowsports Industry Association (SIA) has elected a new chairman of the board, Michael West, and new board members. West was the founder in 1992 of the 686 brand of technical apparel and has co-founded or owned several other companies, among them New Balance Numeric, Maekan, Matix, Westwell and NRI ...
