Sport 2000 Germany launched a contest for influencers, called Game...

Sport 2000 Germany launched a contest for influencers, called Game of Champions, on Nov. 17 at the Commerzbank-Arena, the big sports stadium in Frankfurt. 21-year-old David Rau won the contest. The idea is that football-loving young consumers are more accessible via social media campaigns than via traditional marketing campaigns. The ...

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