All Sportamore articles

  • Daniel Mühlbach, Footway
    News briefs

    Footway seeks new owners for Sportamore and other e-commerce brands

    2025-10-21T06:08:00Z

    Footway OaaS AB has started the sale of twelve debt-free e-commerce brands, aiming to find suitable new owners.

  • Footway CEO Daniel Muhlrad
    Article

    Footway has sold Footway+ and halves its net debt

    2024-09-18T20:44:00Z

    Footway Group has announced the sale of its subsidiary Footway OaaS AB (Footway+) for SEK 27 million (€2.4m). 

  • News briefs

    Footway widens e-commerce for its brands to 24 markets

    2020-11-03T15:50:00Z

    Footway, the international Swedish-based shoe e-tailer, has launched a new integrated internet platform for all its operations including Sportamore, the sporting goods e-tailer that it recently acquired, widening its presence to a total of 24 markets all over Europe. The platform also houses a couple of house brands, Hoppe and ...

  • Sweden - by Raphael Andres - unsplash
    Article

    More action in Sweden’s sports retail landscape

    2020-09-10T13:42:00Z

    Intersport Sverige, Stadium, Sportamore and Gekås had all something new to announce in the last few days. To start with the Swedish Intersport organization indicated that it should be able to come out of its insolvency status in mid-October or later in the month, limiting the number of store closures ...

  • heidi-fin-2TLREZi7BUg-unsplash
    Opinion

    Opinion: The short- vs long-term perspective of retail recovery

    2020-09-01T14:20:00Z

    Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of the ...

  • News briefs

    Footway replaces Sportamore’s CEO with an integration specialist

    2020-08-13T14:02:00Z

    Johan Ryding is leaving as chief executive of Sportamore, the Swedish-based online sports retailer, following the company’s acquisition by another Swedish e-tailer, Footway, in the spring, as part of the integration process. Henrik Martin took over his place as interim CEO on Aug. 12. Described as an integration specialist, Martin ...

  • Daniel Mühlbach, Footway
    Article

    Footway wants to buy a streetwear specialist

    2020-06-11T12:54:00Z

    The Footway Group, the increasingly international Swedish online shoe retailer that recently agreed to merge with Sportamore, wants to create a leading platform for e-commerce in sports and fashion by also acquiring an online retailer of streetwear and sneakers, Californian Roots, or Caliroots for short. Caliroots has been undergoing a ...

  • News briefs

    Footway’s bid for Sportamore has succeeded

    2020-04-20T13:24:00Z

    The tender offer launched by Footway for Sportamore has been accepted by 95.9 percent of the Swedish sports e-tailer’s shareholders. Footway, a more international-oriented online shoe retailer, is paying a total of 439 million Swedish kronor (€40.4m-$43.9m) for Sportamore. Because of its de-listing from the Nasdaq Stockholm exchange, the publication ...