The Seattle-based company has posted its ninth consecutive year of growth with a 16 percent global sales increase in 2025, reaching an estimated $1.6 billion in annual revenue. The performance running specialist achieved 245 percent growth in China, 22 percent in EMEA and 13 percent in North America, whilst expanding its market leadership position in specialist retail channels worldwide.
Brooks Running significantly accelerates its expansion in China and confirms its position as one of the leading providers in the global performance running market. For the full year 2025, the Seattle-based running shoe specialist increased its global sales by 16 percent, marking its ninth consecutive year of growth. The Asia-Pacific and Latin America (APLA) region performed particularly well, with growth of 66 percent, with China clearly standing out at 245 percent. In Europe, the Middle East, and Africa (EMEA), revenues increased by 22 percent, while North America recorded growth of 13 percent. Brooks thus outperformed the respective performance running market in all regions and further expanded its position in specialist retail.
On par with leading performance brands
In the competitive environment, Brooks Running is increasingly positioning itself on par with the leading performance running brands. While globally diversified suppliers such as Nike and Adidas achieve significantly higher total sales, Brooks focuses almost entirely On Running shoes and has a strong presence in this core segment, particularly in specialist retail. In the US, the company has been considered the market leader in specialty retail in the performance running sector for several quarters, and in Germany, Brooks recently achieved the top position in the premium segment (running shoes priced at €90 and above). Even compared to fast-growing specialists such as On and Hoka, Brooks is one of the highest-volume pure running suppliers worldwide.
16 percent increase in sales in 2025
Even though the unlisted Berkshire Hathaway subsidiary does not publish official financial figures, industry-based estimates still allow conclusions to be drawn about the size of its sales: According to these estimates, Brooks Running increased its footwear sales from around $1.23 billion in 2023 to around $1.4 billion in 2024, which corresponds to an increase of 14 percent. Since the company is reporting a 16 percent increase in global sales for 2025 and the majority of its revenue continues to come from the footwear business, annual sales for 2025 can be extrapolated to around $1.6 billion.
Product focus as a key success factor
Where does this success come from? Brooks Running focuses on a small number of technologically differentiated core models, which proved to be an important driver of growth in 2025. Overall, ten shoe models recorded sales growth of at least 20 percent compared to the previous year. The Glycerin model family performed particularly well, achieving sales growth of 33 percent and a 27 percent increase in unit sales thanks to the introduction of the new DNA Tuned cushioning technology. In the fourth quarter, revenue growth accelerated to 46 percent year over year.
With the Glycerin Flex, Brooks also made a technological statement with a novel, segmented midsole construction. At the same time, the company benefited from continued high demand for the Adrenaline GTS, which once again contributed double-digit growth at full price on its 25th anniversary. Overall, this development underscores that Brooks is making progress primarily with scalable volume models with clear performance positioning: “Our sharp focus on the runner continues to guide how we innovate – not by doing more, but by doing the most important things better,” said CEO Dan Sheridan.
Memberships and digital reach
In addition to its product business, Brooks Running is increasingly focusing on direct interaction with runners. “Running continues to gain extraordinary momentum around the world as more people choose movement as part of their approach to health and wellness,” Sheridan emphasized in this context. The Brooks Run Club loyalty program surpassed the two-million-member mark in 2025, doubling in size within a year.
The brand also continued to gain reach digitally: on the Strava training platform, Brooks’ combined Run Clubs recently had more than 785,000 members – more than any other running brand – and the number of organized running groups tripled over the course of the year. The growing community not only strengthens brand loyalty, but also increasingly serves as a platform for product testing, events, and direct interaction with runners.
Commitment to young talent
In addition to its operational business and community work, the company is strengthening its long-term roots in sports through a targeted commitment to young talent. In 2025, Brooks supported more than 4,000 high school runners and over 80 school teams with equipment and sponsorship programs, positioning itself early on throughout the entire running career. Overall, this approach complements the company’s product- and sales-driven development with a long-term brand and talent strategy.
