SportScheck has launched a new social media campaign in the framework of its rebranding. The German sports retailer is using social media channels like Instagram, YouTube and Facebook to motivate people to exercise. It is working with various bloggers and experts to market four segments: outdoor, men's performance, women's sports and winter sports. For each category, SportScheck developed a short video clip featuring the respective blogger or expert. Consumers are also invited to upload their personal video clips on a website that was developed specifically for the campaign.

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