All sportswear articles

  • Storia-Logo-Nike-Cover-RunDesign
    Article

    Digital-driven Nike gains market shares in Europe

    2019-12-24T00:00:00Z

    As in the previous quarter, Nike grew more slowly in North America in the second quarter than in the rest of world, where it still has more opportunities to expand. It even picked up steam in the Europe, Middle East and Africa (EMEA) region during the period, in spite of ...

  • abigail-keenan-8-s5QuUBtyM-unsplash
    Analysis

    Analysis: Sports apparel market 2018

    2019-09-17T00:00:00Z

    Mirroring trends in the athletic footwear market, which grew at a similar rate last year (see our previous issue), global sales of apparel by sporting goods companies to the trade moved up by 9.0 percent in dollar terms in 2018 to an estimated $89.7 billion, according to an annual survey ...