All sportswear articles
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ArticleGen Z and Gen Alpha redefine fashion and sportswear
A new Boston Consulting Group (BCG) study reveals how Gen Z and Gen Alpha are reshaping fashion, athleisure and sportswear – driving demand for authenticity, creator culture and AI retail experiences.
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News briefsPacsun in collaboration with superstar
US fashion retailer Pacsun has announced the launch of an exclusive merchandise collection for Paris Hilton, coinciding with the release of her new pop album, Infinite Icon.
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News briefsUmbro in new design collab
Together with the Japanese label Children of the Discordance, the English sportswear company flirts with the 1990s.
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ArticleDigital-driven Nike gains market shares in Europe
As in the previous quarter, Nike grew more slowly in North America in the second quarter than in the rest of world, where it still has more opportunities to expand. It even picked up steam in the Europe, Middle East and Africa (EMEA) region during the period, in spite of ...
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AnalysisAnalysis: Sports apparel market 2018
Mirroring trends in the athletic footwear market, which grew at a similar rate last year (see our previous issue), global sales of apparel by sporting goods companies to the trade moved up by 9.0 percent in dollar terms in 2018 to an estimated $89.7 billion, according to an annual survey ...
