All Stephen Curry articles
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ArticleUnder Armour’s turnaround strategy taking shape
With Kevin Plank in the lead Under Armour is gaining speed. In Q3 the company reports a 24 percent increase in Q2 operating income to $173.1 million from $139.5 million for the period ended Sep. 30.
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ArticleMichelle Obama’s Plezi Nutrition joins forces with Stephen and Ayesha Curry
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
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News briefsUA unveils first signature athlete with Curry Brand
Under Armour (UA) has announced the Sacramento Kings point guard, De’Aaron Fox, as the first signature athlete with Curry Brand on a new multi-year partnership. The 25-year-old NBA player has been sporting Curry Brand footwear throughout the 2022/23 season. In his new role, he will work closely alongside Stephen Curry ...
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ArticleUnder Armour appoints Curry Brand president
Announcing a new long-term contract extension with the four-time NBA champion, Under Armour has ended months of rumors by naming Stephen Curry president of the Curry Brand, while also planning expansions in new and existing categories. Terms of the contract extension were not disclosed, but insiders said the deal could ...
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News briefsUnder Armour and Steph Curry about to sign a lifetime contract
According to Forbes and other media outlets (referring to a report from Rolling Stone), NBA star Stephen Curry and Under Armour (UA) are finalizing a near-lifetime contract worth “potentially more than $1 billion.” After political dissonances with UA founder Kevin Plank who praised the then-president Donald Trump in 2018, rumors ...
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News briefsUnder Armour launches the Curry brand
Imitating what Nike has done so successfully with Michael Jordan and the Jordan brand, Under Armour has launched the Curry sub-brand and logo in a new line of apparel and footwear products for a variety of sports. It is named after Stephen Curry, the 31-year-old NBA star whom it has ...
