All Superfeet articles

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    Superfeet introduces new product names and packaging


    U.S. insole supplier Superfeet is celebrating the 40th anniversary of its popular Superfeet Green insole with a complete overhaul of product names and packaging to enhance the insole discovery experience. The name changes and packaging updates align with the modern shopping experience, the brand said, and simplify the Superfeet insole ...

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    Superfeet welcomes former Nike executive as new CEO


    Washington state-based insole manufacturer Superfeet has named Trip Randall as its new CEO. Randall has more than 23 years of experience in the footwear market and has held various positions at Nike, including Vice President and General Manager of Nike Running in North America, Global Vice President and General Manager ...

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    Superfeet with new management hires


    Source: Superfeet Cambria Schmidt Washington-based insole manufacturer Superfeet has announced a series of promotions and a new hire. In addition to hiring a new chief financial officer, Cambria Schmidt, five employees were promoted to VP level: Matt Gooch is now VP Product & Innovation, Frits Kuper VP ...

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    Superfeet introduces new softer insoles for running


    Superfeet has unveiled its Adapt Run collection of insoles, an evolution of Superfeet technology as the new product is more soft and flexible, as opposed to the known firm feel of the brand’s insoles. The new cushioned outsoles, designed for runners who want a comfortable stride and insoles that adapt ...

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    Superfeet is acquired by a private equity firm


    Westward Partners, a Seattle-based private equity firm focusing on companies in the Pacific Northwest, has acquired Superfeet, a manufacturer of insoles and recovery footwear founded in 1977 and based in Ferndale, Washington. The terms of the transaction were not disclosed. Westward will take over majority ownership of the company from ...

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    Superfeet introduces custom-insole system to Europe


    The insole and footwear manufacturer Superfeet brought its Fitstation – which it describes as a “personaliszd” insole- and footwear-fitting system – to Europe in November. Already rolled out in the U.S., the system pairs elements from both the Swedish footwear-tech company Volumental and the American computer company HP. Volumental’s Engage ...

  • Article

    UYN and others make masks and do more for Covid-19


    Trerè Innovation, the Italian knitter of functional garments sold under the new UYN brand name – which stands for “Unleash Your Nature” – has converted its factory in northern Italy to make 10,000 face masks per day, while gearing up gradually for a re-start of the full production process at ...