Sweaty Betty, the British brand of women’s activewear, has reportedly asked Goldman Sachs to help find a new investor. According to The Times, it is seeking a valuation of about £250 million (CONVERSION €278.16 million). The brand currently operates more than 60 mono-brand stores in the U.K., the U.S., Canada and Hong Kong. That’s 20 more than in 2015, when Catterton, the American equity firm, acquired a majority stake in the business. One year later, LVMH and Groupe Arnault formed a partnership with Catterton, L Catterton, which has since invested in other fitness-related operations including Peloton, Hydrow and, most recently, Icon Health & Fitness. Sweaty Betty’s investments in its own stores have reportedly been less profitable than those of the much bigger Lululemon.

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