Technology insights for the sporting goods industry
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ArticleIntersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
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ArticleDazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
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ArticleJD Sports scales RFID tech for global inventory
JD Sports taps Checkpoint Systems to deploy RFID tech across 2,500 stores, targeting 98% stock accuracy to boost omnichannel sales.
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ArticleNew AI Platform to Automate Youth Sports
Led by veterans from TeamSnap and SportsEngine, Otto Sport AI raises $16.5M to modernize youth sports management through “Athlete Intelligence.”
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ArticleNike Mind and the neuroscience of sport
Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?
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ArticlePlaytomic scores crowdfunding coup
Racquet-sport app Playtomic has raised €5.1 million from 4,600 investors in what appears to be a record crowdfunding round for a sports app.
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ArticleFIFA and Lenovo unveil AI tech for World Cup
AI-driven innovations are set to improve officiating technologies, match analysis and fan engagement for the upcoming tournament.
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ArticleJD Sports launches AI commerce in US
JD Sports is enabling direct purchases through ChatGPT, Microsoft Copilot and Google Gemini in the US, positioning itself as an early mover in AI-powered commerce.
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ArticleGoogle launches agentic AI shopping protocol
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
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ArticleReddit’s AI campaigns cut costs for sportswear brands
Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.
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ArticleStartup SuperCircle raises $24m for AI waste platform
SuperCircle’s AI-powered platform sorts complex athletic materials, enabling sporting goods brands to build take-back programs and meet circularity goals.
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ArticleAsian Footwears launches AI platform for demand forecasting
Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.
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ArticleYour athlete’s shirt just became their personal trainer
New research maps 40 years of fabric innovation, from polyester to sensor-embedded textiles, revealing what works now and what’s coming next for brands.
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ArticleWellness platforms compete on mental health
Wellness platforms now prioritise mental health, AI personalisation and measurable ROI as employers demand proof of impact on stress and costs.
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ArticleAuction shopping app nears $1bn in annual revenue
Six-year-old start-up WhatNot has raised $11.5 billion from investors.
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ArticleFitasy unveils custom-fit 3D-printed shoes
Fitasy debuts patent-pending tech for custom-fit 3D-printed shoes using smartphone scans, aiming to improve performance and sustainability.
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ArticlePersonar hires Tony Page from Sony Hawk-Eye
AI sports analytics firm Personar has hired Tony Page from Sony Hawk-Eye to lead its global professional sports division.
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ArticleForbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
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News briefsJD Group brings Fluent Commerce to Hibbett USA
JD Group is rolling out Fluent Commerce’s distributed-order-management (DOM) solution across Hibbett’s thousand or so US stores to power omnichannel fulfilment.
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News briefsOpenAI adds 'shopping research' to ChatGPT
ChatGPT now offers a “shopping research” tool that helps users find, compare and choose products via conversational AI — available on all plans during the holiday season.
