Technology insights for the sporting goods industry
-
News briefsAhotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
-
ArticleAfter ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
-
ArticleRunna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
-
ArticleClosing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
-
ArticleInside ANNI: How ANWR Group built AI to serve its retailers
Michaela Brehm explains how ANNI turns ANWR Group’s founding mission, supporting its retailers, into a working AI platform.
-
ArticleWorldly appoints Senior VP of Growth
On Aug. 11 Worldly appointed Léyoh Goodall Senior Vice President of Growth, tasking her with aligning the supply-chain platform’s commercial and customer teams around “verified data” – rather than “estimates or averages” – in an era of “tariff pressure, tightening regulation, and multi-tier complexity.” According to her LinkedIn profile, Goodall ...
-
ArticlePrediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
-
News briefsTrail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
-
ArticleFanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
-
ArticleFrance blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
-
ArticleMedia firm Versant buys simulator firm Full Swing
Versant Media, parent of Golf Channel, pays $530 million for Full Swing, the tech behind TGL and Tiger Woods’ at-home simulator.
-
ArticlePrediction markets – The legal war
A federal appeals court backed Kalshi in April, but Ohio, Nevada and Massachusetts have sided with states seeking to ban it.
-
ArticleStockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
-
ArticleWhen legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
-
ArticleKalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
-
ColumnWhen knowledge is free, trust is the differentiator
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
-
News briefsAgassi’s venture signs Jannik Sinner’s coach
The coach of Agassi, Sinner and Halep will support Agassi Intelligence, the AI coaching platform ASE is developing with IBM.
-
ArticleWhat Taiwan’s fitness diplomacy tells the industry
Taiwan is using the health and fitness economy as a channel for economic diplomacy, and the sporting goods industry should take note.
-
ArticleOura: small ring, large ambitions
Ring 5 launch: the biggest media push in Oura’s history is also its most strategic.
-
ArticleWTA names Accenture technology partner
Multi-year deal covers digital platform development, AI integration, audience growth and live event experience — starting with the WTA Player Zone.
