Technology insights for the sporting goods industry
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ArticleSportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
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ArticleMLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
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ArticleSPG adopts cloud solution to upgrade product operations
The licensed apparel company is replacing its legacy system to accelerate development cycles and support growth across brands including Browning and Carhartt.
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ArticleWearable AI ECG: fitness tracker and clinical health monitor
A new collaboration positions AI-driven cardiac analysis as the intelligence layer for wearable sensors, moving fitness tech into clinical diagnostics.
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ArticleLifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
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ArticleOakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
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ArticleIntersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
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ArticleDazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
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ArticleJD Sports scales RFID tech for global inventory
JD Sports taps Checkpoint Systems to deploy RFID tech across 2,500 stores, targeting 98% stock accuracy to boost omnichannel sales.
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ArticleNew AI Platform to Automate Youth Sports
Led by veterans from TeamSnap and SportsEngine, Otto Sport AI raises $16.5M to modernize youth sports management through “Athlete Intelligence.”
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ArticleNike Mind and the neuroscience of sport
Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?
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ArticlePlaytomic scores crowdfunding coup
Racquet-sport app Playtomic has raised €5.1 million from 4,600 investors in what appears to be a record crowdfunding round for a sports app.
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ArticleFIFA and Lenovo unveil AI tech for World Cup
AI-driven innovations are set to improve officiating technologies, match analysis and fan engagement for the upcoming tournament.
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ArticleJD Sports launches AI commerce in US
JD Sports is enabling direct purchases through ChatGPT, Microsoft Copilot and Google Gemini in the US, positioning itself as an early mover in AI-powered commerce.
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ArticleGoogle launches agentic AI shopping protocol
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
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ArticleReddit’s AI campaigns cut costs for sportswear brands
Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.
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ArticleStartup SuperCircle raises $24m for AI waste platform
SuperCircle’s AI-powered platform sorts complex athletic materials, enabling sporting goods brands to build take-back programs and meet circularity goals.
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ArticleAsian Footwears launches AI platform for demand forecasting
Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.
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ArticleYour athlete’s shirt just became their personal trainer
New research maps 40 years of fabric innovation, from polyester to sensor-embedded textiles, revealing what works now and what’s coming next for brands.
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ArticleWellness platforms compete on mental health
Wellness platforms now prioritise mental health, AI personalisation and measurable ROI as employers demand proof of impact on stress and costs.
