Technology insights for the sporting goods industry – Page 6
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News briefsPuma partners with mobile linking specialist Branch on first global e-com app
Puma and Branch, an omnichannel mobile linking and mobile measurement platform, have partnered to successfully launch and grow Puma’s first global e-commerce app. The rollout began in June with the launch of the Puma app in India (SGI Europe reported). The companies are working together to drive fans and consumers ...
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News briefsEverlast launches mobile fitness app for assisted home boxing workouts
New York-based boxing specialist Everlast is aiming for the home fitness community with the launch of Everlast Fitness, the only platform exclusively dedicated to boxing to date. Users have access to HIIT, cardio, core, plyometrics, strength and boxing workouts within the platform. These can be done with or without equipment ...
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C-Suite InterviewJeff Chen, CEO of NetVirta: “It’s about turning millions of dollars into cost savings”
In the current online and in-store technology race to help consumers get a better fit and simultaneously assist retailers in lowering their return costs from their customers’ ill-fitting online orders, Boston-based NetVirta thinks it has a leg, and an arm, up other rivals in the space. Pun intended.
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ArticleOuttra establishes expert advisory board
The German software company Outtra has founded an expert advisory board that will meet quarterly to exchange ideas. Siegbert Müller, founder and managing director of Outtra, initiated the idea to further develop and enhance his company’s tools on an ongoing basis and offer additional effective benefits to all cooperating brands, ...
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ArticleMcKinsey surveys the metaverse
This month, McKinsey released a report titled “Value creation in the metaverse” to clarify what the metaverse is and what it means for business. By the consultancy’s calculations, the metaverse drew $13 billion in venture capital and private equity last year and has drawn more than $120 billion this year. ...
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ArticleAdidas launches Pride collection, collabs with EA Sports FIFA
Last month, Adidas unveiled a collaboration with queer artist and designer Kris Andrew Small, known for creating bold works of art with a joyful explosion of colors and patterns. The resulting collection to mark Pride 2022 is inspired by the pop art and graphic design of the 1970s and 80s ...
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News briefsTimberland Construct: 10061 now available in the Metaverse
In collaboration with Epic Games’ Unreal Engine and Conceptkicks, Timberland has unveiled an innovative design experience that blends the physical and virtual worlds. The partnership centers on Timberland Construct: 10061, which invites shoe lovers to immerse themselves in the universe of design, creation and innovation via a playable experience in ...
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News briefsInstant Commerce announces €2 million pre-seed funding
Instant Commerce, a Dutch e-commerce software startup, has raised €2 million in seed capital with the participation of the founders of Storyblok, Wandera, Snyk and Supercell. With the investment, the young company wants to build the product, expand the team, and create brand awareness throughout Europe. Instant Commerce was founded ...
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News briefs
Puma launches shopping app in India
Puma has launched its official mobile shopping app in India to further enhance its digital offering to consumers and give them faster access to its latest products and exclusive services. An official statement said that India is the first country where the German sportswear manufacturer’s e-com app has gone live. ...
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News briefs
Meta’s COO steps down
Sheryl Sandberg, who joined in 2008, is stepping down as COO of Facebook’s new incarnation, Meta. CEO Mark Zuckerberg writes in his “Note” of June 1 that rather than “replace Sheryl’s role in our existing structure,” he will be bringing the hitherto separate product and business groups closer together. Sandberg’s ...
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News briefsHanesbrands reports software attack, consequences yet unknown
Champion’s parent Hanesbrands Inc. has released an SEC filing informing the public of a ransomware attack on the company. The U.S. company has activated its response, and business continuity plans to contain the incident. According to the statement, the company has notified the appropriate law enforcement agencies and cooperates with ...
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News briefsAltered State Machine announces first metaverse AI boxing game
Altered State Machine (ASM), the specialist in artificial intelligence on the web3, in collaboration with Muhammad Ali Enterprises and Authentic Brands Group (ABG), has announced details of “Muhammad Ali - The Next Legends.” In the world’s first metaverse boxing game, thousands of unique boxers will train and compete in NFT ...
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News briefs
SaaS provider Stravito launches new market research tool for retailers
The Swedish software provider Stravito, based in Stockholm, has launched Atlas. This new AI-based market research program targets non-research teams across retail businesses, delivering insights and market data from the retail industry and digestible and ready-to-use images, charts and material for presentations. The new software-as-a-service tool promises easy navigation utilizing ...
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ArticleDifference in understanding of concussion causes and potential risk reduction in the U.S. and Germany
A survey conducted by consumer survey firm Nielsen and commissioned by Mips, the Swedish helmet safety technology company, has found that a wide gap exists between Americans’ and Germans’ knowledge of concussions and how to reduce the risk of concussions through helmet use. Nielsen surveyed a representative sample of 1,000 ...
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News briefsPuma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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ArticleSlinger becomes Connexa Sports Technologies
Slinger Bag Inc. is rebranding as Connexa Sports Technologies Inc, a connected sports technology company that brings together Slinger, PlaySight Interactive, Ltd, Gameface.ai and Foundation Sports Systems, LLC. As part of the restructuring, Slinger also moved its headquarters from Nevada to Delaware, effective May 16, 2022. With its portfolio of ...
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News briefsDecathlon increases investment in Quadient parcel lockers
Decathlon France began equipping 62 of its stores with Quadient parcel lockers in 2015. The lockers, where merchandise ordered online is deposited for pickup, are additional customer service. The success of the lockers, tested and certified by the retailer’s teams, has led the sports retailer to expand the partnership, resulting ...
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News briefsEU continues to criticize Apple over use of Apple Pay
The European Commission has informed Apple of its preliminary view that the U.S. technology company has abused its dominant position in the markets for mobile wallets on iOS devices. By restricting access to a standard technology used for contactless payments with mobile devices in stores, Apple has restricted competition in ...
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SponsoredEverything in One Place: GORE-TEX brand Presents New Online Tool GORE-TEX ONE for Retailers and Brand Partners
With the new GORE-TEX ONE Portal, the GORE-TEX brand is taking collaboration with retailers and brand partners to the next level.
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News briefsWahoo acquires RGT Cycling and launches Wahoo X subscription service
U.S. company Wahoo Fitness has added the virtual cycling platform RGT Cycling (now Wahoo RGT) to its ecosystem of training and community connection solutions. Wahoo RGT is a virtual cycling simulator platform using detailed virtual roads, to be cycled alone or with others. Routes can be picked either from a ...
