Technology insights for the sporting goods industry – Page 13
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ArticleAdidas launches Pride collection, collabs with EA Sports FIFA
Last month, Adidas unveiled a collaboration with queer artist and designer Kris Andrew Small, known for creating bold works of art with a joyful explosion of colors and patterns. The resulting collection to mark Pride 2022 is inspired by the pop art and graphic design of the 1970s and 80s ...
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News briefsInstant Commerce announces €2 million pre-seed funding
Instant Commerce, a Dutch e-commerce software startup, has raised €2 million in seed capital with the participation of the founders of Storyblok, Wandera, Snyk and Supercell. With the investment, the young company wants to build the product, expand the team, and create brand awareness throughout Europe. Instant Commerce was founded ...
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News briefs
Puma launches shopping app in India
Puma has launched its official mobile shopping app in India to further enhance its digital offering to consumers and give them faster access to its latest products and exclusive services. An official statement said that India is the first country where the German sportswear manufacturer’s e-com app has gone live. ...
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News briefs
Meta’s COO steps down
Sheryl Sandberg, who joined in 2008, is stepping down as COO of Facebook’s new incarnation, Meta. CEO Mark Zuckerberg writes in his “Note” of June 1 that rather than “replace Sheryl’s role in our existing structure,” he will be bringing the hitherto separate product and business groups closer together. Sandberg’s ...
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News briefsHanesbrands reports software attack, consequences yet unknown
Champion’s parent Hanesbrands Inc. has released an SEC filing informing the public of a ransomware attack on the company. The U.S. company has activated its response, and business continuity plans to contain the incident. According to the statement, the company has notified the appropriate law enforcement agencies and cooperates with ...
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News briefsAltered State Machine announces first metaverse AI boxing game
Altered State Machine (ASM), the specialist in artificial intelligence on the web3, in collaboration with Muhammad Ali Enterprises and Authentic Brands Group (ABG), has announced details of “Muhammad Ali - The Next Legends.” In the world’s first metaverse boxing game, thousands of unique boxers will train and compete in NFT ...
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News briefs
SaaS provider Stravito launches new market research tool for retailers
The Swedish software provider Stravito, based in Stockholm, has launched Atlas. This new AI-based market research program targets non-research teams across retail businesses, delivering insights and market data from the retail industry and digestible and ready-to-use images, charts and material for presentations. The new software-as-a-service tool promises easy navigation utilizing ...
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ArticleDifference in understanding of concussion causes and potential risk reduction in the U.S. and Germany
A survey conducted by consumer survey firm Nielsen and commissioned by Mips, the Swedish helmet safety technology company, has found that a wide gap exists between Americans’ and Germans’ knowledge of concussions and how to reduce the risk of concussions through helmet use. Nielsen surveyed a representative sample of 1,000 ...
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News briefsPuma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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ArticleSlinger becomes Connexa Sports Technologies
Slinger Bag Inc. is rebranding as Connexa Sports Technologies Inc, a connected sports technology company that brings together Slinger, PlaySight Interactive, Ltd, Gameface.ai and Foundation Sports Systems, LLC. As part of the restructuring, Slinger also moved its headquarters from Nevada to Delaware, effective May 16, 2022. With its portfolio of ...
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News briefsDecathlon increases investment in Quadient parcel lockers
Decathlon France began equipping 62 of its stores with Quadient parcel lockers in 2015. The lockers, where merchandise ordered online is deposited for pickup, are additional customer service. The success of the lockers, tested and certified by the retailer’s teams, has led the sports retailer to expand the partnership, resulting ...
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News briefsEU continues to criticize Apple over use of Apple Pay
The European Commission has informed Apple of its preliminary view that the U.S. technology company has abused its dominant position in the markets for mobile wallets on iOS devices. By restricting access to a standard technology used for contactless payments with mobile devices in stores, Apple has restricted competition in ...
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SponsoredEverything in One Place: GORE-TEX brand Presents New Online Tool GORE-TEX ONE for Retailers and Brand Partners
With the new GORE-TEX ONE Portal, the GORE-TEX brand is taking collaboration with retailers and brand partners to the next level.
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News briefsWahoo acquires RGT Cycling and launches Wahoo X subscription service
U.S. company Wahoo Fitness has added the virtual cycling platform RGT Cycling (now Wahoo RGT) to its ecosystem of training and community connection solutions. Wahoo RGT is a virtual cycling simulator platform using detailed virtual roads, to be cycled alone or with others. Routes can be picked either from a ...
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News briefsMerrell launches beta version of shoe advisor app
Verifyt, a product of Boston-based company NetVirta, a developer of smartphone 3D body scanning technologies, is the fit-scanning technology used in the beta version of Merrell’s new Merrell Shoe Advisor™ mobile app, the industry’s first consumer app designed to ensure an accurate, personalized shoe fitting recommendation. Verifyt is said by ...
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News briefsGerman Football Association (DFB) signs multi-year contract with Catapult
Catapult, the market leader in performance technology for elite sports, today announced a multi-year contract with the DFB Academy to capture performance data via video, track athlete performance via wearables, and enhance analytics infrastructure at all levels of the German national soccer teams. The company’s integrated platform will enable coaches ...
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News briefsYKK adds WaveOn to its software partner’s list for Touchlink fasteners
YKK has announced that the California-based software service provider WaveOn is joining its network of software partners supporting the YKK’s Touchlink fasteners enabled with Near Field Communication (NFC) technology. WaveOn looks to combine its software with the Touchlink hardware to help brand customers create a digital access point that can ...
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News briefsSuuntoPlus Guides bring new, dynamic features to Suunto watches
About ten years after Suunto’s first app platform, Suunto AppZone, the Finnish GPS sports watch and dive computer specialist is now bringing the new SuuntoPlus Guides to its Suunto 9, Suunto 5 and Suunto 3 watch models. The new SuuntoPlus Guides provide athletes with personalized real-time guidance from their favorite ...
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News briefsiFIT launches iFIT Adventures, offering real-life excursions to iFIT workout destinations
iFIT, a specialist in connected fitness software, content and equipment, has announced the launch of iFIT Adventures, a new series of in-person travel fitness experiences that allow members to explore destinations around the globe. iFIT Adventures, led by iFIT’s in-demand trainers, are all-inclusive travel experiences that enable members to move ...
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News briefsPolartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
