TECHNOLOGY – Page 12
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News briefsStravito partners with KnowledgeHound to centralize survey data in one platform
Swedish software provider Stravito, a platform aimed at democratizing access to market research data, has announced a partnership with KnowledgeHound, a U.S.-based survey analytics platform, to offer fully centralized insights management. Companies subscribing to both platforms and taking advantage of this new integration can now access all of their survey ...
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News briefsPGA of America and Elysian Park Ventures create investment vehicle for golf startups
PGA of America and Elysian Park Ventures have created EP Golf Ventures, a new investment partnership designed to support innovation in the golf industry. PGA of America and Elysian Park directly committed capital to the fund and are now selecting additional investors. Elysian Park Ventures, the private investment arm created ...
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News briefsNautilus’ JRNY members surpass 360,000, number continues to grow
Source: Nautilus JRNY Nautilus, Inc., provided an update on the growth of JRNY®, the company’s personalized connected fitness platform. As of June 30, 2022, JRNY membership exceeded 360,000, the company said, representing growth of approximately 13 percent in the seasonally slower quarter ended June 30. As a ...
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News briefsVista’s Foresight Sports becomes Callaway Golf’s official partner for launch monitor technology
Callaway has launched a long-term plan to integrate the technology of Foresight Sports – a Vista Outdoor company – into its global brand network, including Topgolf and Toptracer. As a result, Foresight Sports, the leading developer of professional tee monitors, has become an official partner of Callaway Golf and the ...
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News briefsAsics releases new version of its digital service to predict foot growth
Asics has announced the release of the newest version of “Asics Stepnote,” its digital children’s feet growth forecasting service. The latest version, with added features, has been available since July 8. Asics Stepnote was first launched in December 2021 and has since reached more than 13,000 registered users in the ...
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News briefsAdidas’ official World Cup match ball features connected ball technology
Adidas’ Official Match Ball of the FIFA World Cup™ 2022 (“Al Rihla“) will feature new technology that provides match officials with unprecedented data and information to make faster and more accurate decisions. As a result, Al Rihla will provide video match officials with accurate data in real-time. Combined with player ...
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News briefsPuma partners with mobile linking specialist Branch on first global e-com app
Puma and Branch, an omnichannel mobile linking and mobile measurement platform, have partnered to successfully launch and grow Puma’s first global e-commerce app. The rollout began in June with the launch of the Puma app in India (SGI Europe reported). The companies are working together to drive fans and consumers ...
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News briefsEverlast launches mobile fitness app for assisted home boxing workouts
New York-based boxing specialist Everlast is aiming for the home fitness community with the launch of Everlast Fitness, the only platform exclusively dedicated to boxing to date. Users have access to HIIT, cardio, core, plyometrics, strength and boxing workouts within the platform. These can be done with or without equipment ...
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ArticlePuma signs deal with metaverse accessory craftsman
Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...
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C-Suite InterviewJeff Chen, CEO of NetVirta: “It’s about turning millions of dollars into cost savings”
In the current online and in-store technology race to help consumers get a better fit and simultaneously assist retailers in lowering their return costs from their customers’ ill-fitting online orders, Boston-based NetVirta thinks it has a leg, and an arm, up other rivals in the space. Pun intended.
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ArticleOuttra establishes expert advisory board
The German software company Outtra has founded an expert advisory board that will meet quarterly to exchange ideas. Siegbert Müller, founder and managing director of Outtra, initiated the idea to further develop and enhance his company’s tools on an ongoing basis and offer additional effective benefits to all cooperating brands, ...
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ArticleMcKinsey surveys the metaverse
This month, McKinsey released a report titled “Value creation in the metaverse” to clarify what the metaverse is and what it means for business. By the consultancy’s calculations, the metaverse drew $13 billion in venture capital and private equity last year and has drawn more than $120 billion this year. ...
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News briefsTimberland Construct: 10061 now available in the Metaverse
In collaboration with Epic Games’ Unreal Engine and Conceptkicks, Timberland has unveiled an innovative design experience that blends the physical and virtual worlds. The partnership centers on Timberland Construct: 10061, which invites shoe lovers to immerse themselves in the universe of design, creation and innovation via a playable experience in ...
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ArticleAdidas launches Pride collection, collabs with EA Sports FIFA
Last month, Adidas unveiled a collaboration with queer artist and designer Kris Andrew Small, known for creating bold works of art with a joyful explosion of colors and patterns. The resulting collection to mark Pride 2022 is inspired by the pop art and graphic design of the 1970s and 80s ...
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News briefsInstant Commerce announces €2 million pre-seed funding
Instant Commerce, a Dutch e-commerce software startup, has raised €2 million in seed capital with the participation of the founders of Storyblok, Wandera, Snyk and Supercell. With the investment, the young company wants to build the product, expand the team, and create brand awareness throughout Europe. Instant Commerce was founded ...
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News briefs
Puma launches shopping app in India
Puma has launched its official mobile shopping app in India to further enhance its digital offering to consumers and give them faster access to its latest products and exclusive services. An official statement said that India is the first country where the German sportswear manufacturer’s e-com app has gone live. ...
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News briefs
StockX defends itself against Nike
While online resale platform StockX continues to claim that Nike has a fundamental misunderstanding of NFT, as it originally argued, the company defended its anti-counterfeiting measures in response to Nike’s amended complaint. In a June 6 filing, StockX said the platform has one of the strongest authentication processes in the ...
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News briefs
Meta’s COO steps down
Sheryl Sandberg, who joined in 2008, is stepping down as COO of Facebook’s new incarnation, Meta. CEO Mark Zuckerberg writes in his “Note” of June 1 that rather than “replace Sheryl’s role in our existing structure,” he will be bringing the hitherto separate product and business groups closer together. Sandberg’s ...
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News briefsHanesbrands reports software attack, consequences yet unknown
Champion’s parent Hanesbrands Inc. has released an SEC filing informing the public of a ransomware attack on the company. The U.S. company has activated its response, and business continuity plans to contain the incident. According to the statement, the company has notified the appropriate law enforcement agencies and cooperates with ...
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News briefsAltered State Machine announces first metaverse AI boxing game
Altered State Machine (ASM), the specialist in artificial intelligence on the web3, in collaboration with Muhammad Ali Enterprises and Authentic Brands Group (ABG), has announced details of “Muhammad Ali - The Next Legends.” In the world’s first metaverse boxing game, thousands of unique boxers will train and compete in NFT ...
