All The Sandbox articles
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News briefsAdidas moves in to Roblox
Adidas has entered another metaverse, Roblox, adding “licensed digital clothing and bespoke outfits” (UGC) to its marketplace. The brand struck a similar deal with The Sandbox exactly two years ago and is still listed as a partner on that metaverse’s YouTube page. Source: Adidas Adidas has, in ...
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News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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ArticleAdidas releases its first NFT collection
As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...
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News briefs
Adidas partners with cryptocurrency and gaming platforms
Adidas has struck partnerships with the cryptocurrency exchange Coinbase and the gaming platform The Sandbox, announcing them via Twitter on Nov. 22 and 24, respectively. The strategy behind these moves remains undisclosed, but it stands to reason that the German sportswear giant is seeking to sell branded virtual apparel and ...
