Authentic Brands Group, the global brand development and licensing platform, announced a partnership with Pattern Group Inc. to accelerate e-commerce growth across TikTok Shop and major online marketplaces.
Pattern will manage and optimize official storefronts for Authentic’s brands on TikTok Shop, with expansion planned across Amazon, Walmart, Target Plus, Zalando, Otto and other global platforms. The collaboration leverages Pattern’s AI-powered technology to improve content, translations, retail media strategies and ROAS, while centralizing inventory planning, forecasting and fulfillment.
Authentic’s portfolio includes more than 50 globally recognized brands such as Champion, Reebok, Quiksilver, Nautica, Volcom, Billabong, Aeropostale, Forever 21, DC Shoes, Nine West, RVCA, Juicy Couture, Sperry and Lucky Brand.
The collaboration centralises inventory planning, forecasting, fulfilment and brand protection, giving Authentic clearer visibility into supply and demand while improving coordination across partners. Pattern’s brand-protection tools will monitor unauthorised sellers to maintain marketplace consistency and safeguard brand integrity.
TikTok Shop has become a critical channel for sporting goods brands looking to reach Gen Z and millennial audiences who increasingly discover and buy sportswear through short-form video rather than traditional retail. The platform’s algorithm-driven discovery and live shopping features let athletic and lifestyle brands showcase products in action, work with influencers, and turn engagement into immediate sales.
About Authentic Brands Group
Authentic Brands Group is a global brand development and licensing platform managing more than 50 iconic brands across fashion, lifestyle and entertainment. Its portfolio generates approximately $32 billion in annual retail sales and spans 150 countries with 29,000 stores and 400,000 points of sale worldwide.
About Pattern
Pattern is a Nasdaq-listed e-commerce accelerator that helps brands scale their direct-to-consumer and marketplace presence globally. Founded in 2020 and headquartered in Lehi, Utah, Pattern leverages AI-powered technology and proprietary data analytics to optimize product listings, manage inventory, execute retail media campaigns and improve return on ad spend across more than 60 global marketplaces, including Amazon, TikTok Shop, Walmart, Target Plus, Tmall and Zalando.
The company provides end-to-end e-commerce services—from marketplace onboarding and content localization to fulfillment, customer service and brand protection—enabling consumer brands to expand internationally with reduced operational complexity. Pattern’s platform integrates real-time sales data, demand forecasting and competitive intelligence to drive sustainable growth and profitability for its brand partners.
