Under Armour changes structure in Europe

2016-06-01T00:00:00

In a bid to grow its business substantially in Europe, Under Armour has segmented the region into three sub-regions and decided how to sell its products in the five major European markets. The fast-growing American challenger of Nike and Adidas has concluded a major distribution agreement for the Italian market ...

Your 2 free articles have been used.

Register a free account or login to access 4 more professional articles

SIGN-IN  if you are already a subscriber of SGI Europe.

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.