All Sporting Goods Intelligence articles in Volume 24, Issue 40-41 – Page 2
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Warrior Sports has signed a four-year deal with the Shamrock...
Warrior Sports has signed a four-year deal with the Shamrock Rovers FC, which has had 17 victories in the Premier Division of the League of Ireland. The Irish football club had been sponsored by Umbro for many years.
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Erima has signed a sponsorship deal with Günther Weidlinger, an...
Erima has signed a sponsorship deal with Günther Weidlinger, an Austrian Olympic runner
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Ecco Golf has signed a sponsorship contract with Ernie Els,...
Ecco Golf has signed a sponsorship contract with Ernie Els, a 44-year-old South African player who has won 70 professional titles around the world, most recently at the 2013 BMW International Open in Munich, Germany, last June. He will wear the company's logo on headwear and compete in its hybrid ...
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An Indian court judge will reportedly conduct a hearing next...
An Indian court judge will reportedly conduct a hearing next March 27 on defamation charges levied by the Adidas Group against Subhinder Singh Prem, the former managing director of Reebok India whose contract was terminated in March 2012 because of his alleged involvement in fraudulent activities. Adidas' complaint alleges that ...
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New Era is opening its first French company-owned store in...
New Era is opening its first French company-owned store in Paris
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Jones Snowboards, the company founded by Jeremy Jones and run...
Jones Snowboards, the company founded by Jeremy Jones and run by Xavier Nidecker, has announced an increase in its warranty on its splitboards from three to five years, starting with the autumn/winter 2014/15 model year. The company has been producing solid snowboards for back-country terrain for four years. They are ...
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Article
Nike’s European and Chinese rejigs pay off
The Nike group is enjoying a rebound in Western Europe and in China, two regions where it reorganized its business in the last two years. They both contributed to the ample gains achieved by the Nike brand for the three months until the end of November, in sales as well ...
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Article
Russell and Spalding change tactics in Europe
While repositioning both brands on a global basis, Fruit of the Loom is switching to a different business model for the distribution in Europe of Russell Athletic and Spalding, which it bought in 2006 along with Brooks Sport. Fruit of the Loom has decided to work with local players for ...
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The Spanish-based Decimas chain will open next month its third...
The Spanish-based Decimas chain will open next month its third French store in the Grand Littoral shopping mall north of Marseille, according to sportguide.com
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Loubsol has obtained a formal certificate proving that its goggles...
Loubsol has obtained a formal certificate proving that its goggles are entirely manufactured in France. The French company, which was taken over by the Batteur group at the beginning of 2013, claims to be the only producer of snow goggles that has this kind of label, which seems to be ...
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New Swiss-born CEO for Lululemon
Lululemon Athletica has appointed a new chief executive, Laurent Potdevin, to take the place of Christine Day, who served notice of her resignation last June. Observers were quick to speculate that the fast-growing Canadian brand of yoga-inspired apparel will develop more quickly outside North America and that it may bring ...
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Article
Scott buys Powderhorn
Scott Sports is acquiring Powderhorn, a ski apparel brand from Switzerland that was previously owned by Christian Bättig, owner of Chris Sports Europe and Chris Sports Switzerland, two major distribution companies based in Germany and Switzerland. Chris Sports Europe sells, among other brands, Qloom Sports, a cycling apparel brand, and ...
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Sympatex Technologies is opening a branch in Seoul, South Korea...
Sympatex Technologies is opening a branch in Seoul, South Korea
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Skechers has signed up Danielle Bradbery as the new face...
Skechers has signed up Danielle Bradbery as the new face for its global marketing and social media campaigns through 2015. The 17-year-old singer and breakout star is the recent winner of season 4 of NBC's The Voice, the youngest winner in the history of the popular television show. Bradbery will ...
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Gina R. Boswell, executive vice president of Unilever in charge...
Gina R. Boswell, executive vice president of Unilever in charge of personal care products, is joining the board of directors of Wolverine Worldwide. Blake W. Krueger, Wolverine's chairman and chief executive, says that she has an impressive track record of building global brands, executing business strategy, and growing market share ...
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Strong sales of snow-sports equipment by Blue Tomato in Europe...
Strong sales of snow-sports equipment by Blue Tomato in Europe contributed to a 1.5 percent increase in comparable store sales at Zumiez in the third quarter ended Nov. 2, coming on top of a 3.7 percent increase during the same quarter a year ago. A further 1.7 percent increase was ...
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Article
Billabong maps out future strategies
Neil Fiske, who became the chief executive of Billabong International three months ago, outlined a seven-point turnaround plan covering brand management, product, marketing, multi-channel retailing, supply chain management, organization and financial discipline at the company's annual meeting earlier this month. It is similar in some ways to the plan that ...
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Burton, which has been distributing its products directly in Switzerland...
Burton, which has been distributing its products directly in Switzerland since the summer of 2012, has appointed Dani Bühler as sales manager for the country, starting Feb. 1. He worked with a previous Swiss distributor for the brand, E-motion. Reporting directly to Andreas Rauter, sales director of Burton Europe, Bühler ...
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Jérôme Valentin, general manager of Cycleurope France, has been elected...
Jérôme Valentin, general manager of Cycleurope France, has been elected president of CNCP, the body that represents the bicycle industry in France
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Fros International has become the distributor of Reima, the Finnish...
Fros International has become the distributor of Reima, the Finnish brand of children's sports apparel, in the Benelux countries. Meanwhile, a sister company of Fros, Brandfusion Holland, is dropping the distribution of Quick sports shoes and sneakers in the Netherlands by mutual agreement with the owner of the brand, Ferrini, ...
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