All Sporting Goods Intelligence articles in Volume 32, Issue 35+36 – Page 5
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News briefs
JD Sports and Nike launch virtual sneaker try-on event on TikTok
JD Sports is launching an interactive social media campaign, created in close partnership with TikTok’s Creative Lab, to support the release of Nike’s new Air VaporMax. Thanks to a 3D augmented reality branded effect, any TikTok user will be able to virtually superimpose the new shoes in three different colors ...
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News briefs
ATP and WTA launch a joint marketing operation
The ATP (Association of Tennis Professionals) and WTA (Women’s Tennis Association) have announced the launch of Tennis United: CrossCourt, the second season of their Tennis United digital content series. Tennis United was first launched in 2020, and transitioned to an “integrated marketing operation” in January 2021. The first episode of ...
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Article
Globe’s sales rise 76% as online business, North America lead the way
Globe International, the Australian-based multi-brand skate company, saw sales and profits soar in its fiscal year ended June 30, as it benefited from rapid growth in its online business and its ownership of brands involved in activities that many consumers continued to participate in throughout the Covid-19 pandemic. Sales increased ...
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News briefs
Under Armour redeems bonds worth $159.1m
Starting on Aug. 23, Under Armour will be redeeming about $159.1 million worth of convertible 1.50 percent senior notes due 2024, exchanging them with certain noteholders for cash or shares. They will also be paid for accrued unpaid interest. The transaction will cover about 68 percent of the outstanding principal ...
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Short stops
Aug. 20 Short Stops: Amazon - Coloreel – Ecco - Fanatics – London Marathon - Skechers
Management: +++ Panos Mytaros, the Greek-born member of Ecco’s executive board in charge of production, is due to replace Steen Bergholm as CEO of the big Danish shoe company +++ Coloreel has appointed Torbjörn Bäck as its new CEO, taking over the role from Mattias Nordin, who will ...
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News briefs
Puma introduces the all-new King Platinum 21 shoe
Puma has launched the new King Platinum 21. The shoe reimagines the classic King with two editions: a black/white combination and a black/red combination. The King Platinum 21 features the new KingForm technology, a rib structure that fuses to the super-soft leather upper in key contact areas for superior touch ...
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Article
Margins improve at Foot Locker, while growth softens
Performing better than expected, Foot Locker generated net earnings of $430 million for the second quarter ended July 31, up from net income of $45 million in the same period of 2020 and $60 million in the corresponding quarter of 2019. The progress was partly due to extraordinary gains of ...
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News briefs
El Corte Inglés recovers, cuts off suppliers
El Corte Inglés, which is a major factor in the Spanish sporting goods sector through its department stores, plans to cut down by almost one-half the number of its suppliers under a program that started three years ago, according to El Economista. Meanwhile, the group has been recovering strongly from ...
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News briefsBlack Diamond hires a ski industry veteran, Mike Hattrup
Black Diamond Equipment has named Mike Hattrup business unit director for its ski category, reporting to the company’s global vice-president of product, Kolin Powick. He will cover the brand’s entire ski and snow safety business including skis, avalanche transceivers, JetForce airbag backpacks, probes, shovels, as well as snowpacks and ski ...
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News briefs
Adidas launches No-Dye golf shoes
Adidas is introducing “No-Dye” versions of its ZG21 Motion and adicross ZX Primeblue golf shoes. The naturally-colored fabric in the no-dye shoes does not require the pre-treatment phase of conventional dyeing techniques, which uses large amounts of water. The technology still requires a post-treatment step, yet achieves an average of ...
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News briefs
Saucony introduces the new Triumph 19 shoe
Saucony has announced the launch of the all-new Triumph 19 running shoe, available in men’s and women’s sizes at saucony.com and selected running specialty retailers globally. The Triumph 19 features the brand’s PWRRUN+ responsive cushioning, an upgrade from the underfoot cushioning in the Triumph franchise, as well as the brand’s ...
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