All Sporting Goods Intelligence articles in Volume 37, Issue 1+2 – Page 5
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ArticleCanada Goose reshuffles leadership for APAC
Canada Goose has appointed Daniel Binder as President, Asia Pacific, while Niclas Ekerot joins as SVP, Global Stores in a strategic reshuffle.
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ArticleDecathlon Canada makes best-selling shoe unreturnable
The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.
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ArticleStrava files for IPO as fitness app capitalizes on growth
San Francisco-based fitness platform Strava has confidentially filed for an IPO that could value the 150-million-user company at over $2.2bn.
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ArticleGoogle launches agentic AI shopping protocol
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
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News briefsOn Running signs padel’s number-one
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
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ArticleLululemon lifts fiscal 2025 outlook on holiday strength
Lululemon Athletica expects fiscal fourth quarter 2025 results at the high end of guidance following strong holiday sales, even as CEO Calvin McDonald prepares to step down Jan. 31.
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ArticleAdidas marks 25 years with UEFA Champions League
German sportswear brand unveils commemorative match ball and extends partnership through 2027, featuring campaign with football legends across generations.
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ArticleJD Sports launches AI commerce in US
JD Sports is enabling direct purchases through ChatGPT, Microsoft Copilot and Google Gemini in the US, positioning itself as an early mover in AI-powered commerce.
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ArticleAlo names ex-Dior exec international CEO
Activewear brand Alo Yoga has appointed Benedetta Petruzzo, former Dior managing director, as CEO of international operations to drive expansion.
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ArticleBOSS debuts recycled yarn at Australian Open
BOSS debuts NovaPoly recycled yarn at the 2026 Australian Open. Worn by Taylor Fritz & Matteo Berrettini, the biodegradable textile is now available.
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ArticlePolar 2025 data reveals structured training surge
Sports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.
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ArticlePUMA names Anne Putz communications chief
PUMA has appointed Anne Putz as senior director of corporate communications, bringing 25 years of experience to lead the company’s communications strategy.
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ArticleMammut owner explores €500m sale
Jacobs Capital seeks €500m+ for 162-year-old Swiss mountain sports brand as outdoor market consolidation accelerates with increased M&A activity.
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ArticleFIFA and Lenovo unveil AI tech for World Cup
AI-driven innovations are set to improve officiating technologies, match analysis and fan engagement for the upcoming tournament.
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News briefsFIP Beyond: New global amateur padel tour launches
FIP launches global amateur tour with three tournament levels, prize money for seniors and pathway to world championships
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ArticleeBay expands circular fashion grants to more startups
eBay is accepting applications until March 8 for $50,000 grants plus mentorship. Eight businesses will be selected, with one eligible for $300,000.
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ArticleNike signs world No. 1 pickleball player
Nike enters pickleball with world No. 1 Anna Leigh Waters as global ambassador, marking strategic bet on sport with 19.8m US players.
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ArticleFanatics launches entertainment studio
Sports platform Fanatics launches entertainment studio with OBB Media, targeting nine-figure revenue in first year through Olympics, ESPN and Tom Brady content.
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ArticleFIBA launches sustainability strategy
FIBA unveils its Sustainability Strategy 2025-2029, focusing on environmental responsibility, social impact, governance and economic sustainability.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 1+2
Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’
