All Sporting Goods Intelligence articles in Volume 37, Issue 1+2 – Page 3
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ArticleStartup SuperCircle raises $24m for AI waste platform
SuperCircle’s AI-powered platform sorts complex athletic materials, enabling sporting goods brands to build take-back programs and meet circularity goals.
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ArticleASICS signs French tennis star Loïs Boisson
Ther Japanese brand adds World No. 36 to roster as it works to stabilize tennis partnerships following recent high-profile exits
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ArticleEva Lys joins Lacoste in major sponsorship move
German tennis player Eva Lys has signed with Lacoste following her breakthrough 2025 season, leaving Asics behind.
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ArticleDjokovic exits Professional Tennis Players Association
Tennis star exits players’ association citing concerns over how his image has been used, marking end of activism chapter as he refocuses on brand values.
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AnalysisAnalysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
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ArticleReddit’s AI campaigns cut costs for sportswear brands
Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.
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ArticleCallaway completes Topgolf sale to LGP
Topgolf Callaway Brands sells 60% of Topgolf to private equity firm, repays $1bn debt, and announces $200m share buyback as it refocuses on golf.
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ArticleH&M Move launched Wellness Edition
H&M Move debuted its Wellness Edition with SculptMove fabric targeting hot Pilates and recovery rituals as fashion-fitness boundaries blur.
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ArticleJapan mandates 25% textile waste cut by 2030
Japan’s Environment Ministry action plan forces sporting goods brands to redesign for circularity as 510,000 tons of textiles go to incinerators annually.
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ArticleDeep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
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ArticleBank of America downgrades Adidas amid growth concerns
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
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ArticleAFC Bournemouth and Las Vegas launch kit
Only 50 shirts available worldwide. The Las Vegas-inspired design launches on 12 January—at sunset, of course!
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ArticleGolden Goose unveils Year of the Snake collection
The limited-edition collection blends cultural symbolism with contemporary design. Available since Dec. 20 online and in APAC stores.
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ArticlePrimark launches 240-piece activewear range
Irish value retailer unveils 240-piece collection with four technical fabrics as retailers from H&M to Marks & Spencer intensify push into athleisure.
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ArticleExhibition on clean sportswear opens in London Jan. 26
London exhibition showcases 38 innovators redefining performance wear through bio-based materials, circular systems and toxin-free manufacturing.
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AnalysisActivist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
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ArticleStarCruises teams up with Under Armour
StarCruises and Under Armour launch Fitness at Sea, a four-night active-lifestyle cruise from Port Klang to Phuket and Singapore in January 2026.
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News briefsNew Balance might have a new head of retail for EMEA
Former Lacoste executive Oliver Kamp appears to have joined New Balance as Retail Director for EMEA, according to his LinkedIn profile.
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ArticleKKR to acquire sports investor Arctos for $1bn
Private equity giant KKR moves to acquire sports-focused investment firm Arctos Partners for $1bn, marking its second major sports platform acquisition
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ArticleUK top radio broadcaster acquires The Overlap
Global Media & Entertainment has acquired a majority stake in The Overlap, the YouTube sports channel founded by Gary Neville in 2021.
