Wiggle has announced a global relaunch of its brand, alongside its ongoing refocusing on multi-sports offering. Following research and customer consultation over the past year, the firm has developed the “Get There” campaign, which will emphasize what unites people across sport, the company said. The integrated campaign features a cinematic TV spot, which is meant to show how cyclists, swimmers and runners “get there.” The campaign also runs across social media as well as print in sport-related titles. The campaign has been developed in collaboration with Dark Horses. It was the first collaboration between Wiggle and the British creative agency. Brand Nation is also supporting with public relations activity.

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