All Winter Sports articles – Page 2
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ArticleSnow League raises $15m for global expansion
The Snow League, founded by Shaun White, has raised $15 million to expand its professional snowboarding and freeskiing league globally, with backing from 359 Capital, BITKRAFT Ventures, and Fenway Sports Group’s Linda Henry.
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ArticleLululemon unveils Team Canada 2026 Winter Games kit
Lululemon, in partnership with the Canadian Olympic and Paralympic Committees, has unveiled a technical and inclusive Team Canada kit for the 2026 Winter Games.
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ArticleUnion Binding Company launches its first snowboard boot
Union Binding Company has launched its first snowboard boot, the Reset Pro, through its new Union Boot Division, based in Italy’s technical footwear district.
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ArticleItaly enforces helmet rule for all skiers
From Nov. 1, Italy will require all snow sports participants to wear CE-certified helmets, tightening slope safety ahead of the Milano Cortina 2026 Olympics.
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
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ArticleGucci enters mountainwear with Altitude
Gucci has unveiled Altitude, its first mountainwear line, for AW25/26, merging technical performance with high fashion. Jannik Sinner is fronting the campaign.
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Luhta unveils Olympic Team Finland collection
Luhta Sportswear Company has revealed the official Olympic Team Finland collection for the Milan-Cortina 2026 Winter Games. It is inspired by Finnish Lapland and designed with sustainability and circularity in mind.
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ArticleH&M Move debuts elevated skiwear line
H&M Move unveils a new ski collection that fuses technical performance with sculptural, modern-glam design. Available from Oct. 30, the line features outerwear, suits and après-ski pieces.
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News briefsApreski Milano draws 5,000 ahead of 2026 Olympics
The first edition of the Apreski Milano Mountain Show gathered 5,000 visitors, 70 brands and nearly 200 speakers in Milan, blending sport, innovation and culture ahead of the 2026 Winter Olympics.
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ArticleIntersport becomes official retail partner of Ski Austria
Intersport Austria will become the exclusive retail partner and sponsor of Ski Austria’s trainer and service teams from the 2025/26 season.
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ArticleColmar's Milan cable car pop-up for 2026 Winter Games
Italian skiwear brand Colmar has opened a pop-up store shaped like a Cortina cable car inside Milan’s Central Station, bridging fashion, sport, and travel ahead of the 2026 Winter Olympics.
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ArticleProwinter: evolving from national trade show to Europe’s winter sports meeting point
What makes Prowinter more than just a trade show? Brand Manager Geraldine Coccagna shares what to expect from the 2026 edition in Bolzano.
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ArticleReusch opens new headquarters near Milan as part of long-term European growth strategy
Reusch inaugurates new €20 million headquarters in Vignate to strengthen logistics and European operations.
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ArticleAtomic enters the ski apparel market with new performance collection
Atomic unveils first full ski apparel line for 2025/26 season
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![Swiss-Ski 2022 Zermatt_2662[1]_16_9](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/2/5/4/50254_swissski2022zermatt_26621_16_9_467984.jpg)
ArticleFIS releases environmental emissions reports
FIS achieved progress in organizational emissions and implemented more precise measurements.
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News briefsThirtyTwo appoints Brad Alband as Creative Director
Brad Alband returns to ThirtyTwo as creative director, taking the lead on brand growth as it launches its first snowboard bindings.
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ArticleElan Sports Director promises better service for retail partners
Leon Korošec explains the current leadership changes.
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News briefsThirtyTwo enters snowboard binding market and signs new athlete
The Snowboard boot specialist expands into the binding segment with the launch of its first binding line.
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News briefsTecnica Group restructures Alpine Division
The Italian winter sports group consolidates its ski brands Blizzard, Nordica and Tecnica under one leadership to drive global growth.
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ArticleElan Sports restructures leadership ahead of winter season
The Slovenian ski manufacturer has announced a new leadership structure to support global brand strategy and innovation.
