All Winter Sports articles – Page 3
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ArticleSalomon’s new campaign: innovation as future engine
The French brand uses its premium Olympic partnership to reconnect with winter sports heritage while maintaining its fashion-forward momentum.
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ArticleWinter Olympic Weekend Feb 7–8: Podiums and Products
Fischer dominated Nordic events, Atomic and Head battled in alpine, and EA7 Armani led visibility. Weekend brand scoreboard Feb 7–8
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ArticleIOC honors climate leaders at Milano Cortina
Athletes, NOCs and IFs recognized for measurable climate action ahead of Milano Cortina 2026 Winter Games
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ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
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ArticleMilano Cortina 2026: Olympics culture program unveiled
The Cultural Olympiad initiatives run under the tagline “Culture moves the world”.
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ArticleHervis sold to Snipes founder consortium
One of Central Europe’s leading sports retailers changes hands as Snipes founder Sven Voth and Factory Berlin’s Udo Schloemer acquire chain from Spar.
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ArticleDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
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ArticleThe new Olympic deal empowering athlete storytelling
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
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ArticleOdlo Time to Rise: a biathlete’s resilience story
Swiss performance brand follows Aita Gasparin’s return to elite competition after a three-year absence.
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News briefsA B2B event for Italy’s sporting goods industry alongside Milano Cortina 2026
The Italian Trade Agency and Assosport are connecting domestic brands with international buyers at an event on 8 February during the Winter Games.
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ArticleDICK’S names nine Team USA Olympic ambassadors
Nine Olympic and Paralympic athletes will share behind-the-scenes content and direct youth sports grants as DICK’S builds Milano Cortina 2026 activation.
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ArticleItaly unveils triathlon tourism project
Four major events across Italy aim to diversify tourist flows and showcase destinations beyond traditional routes.
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ArticleVisa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
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News briefsLindsey Vonn’s Olympic comeback with a new partner brand
Healthcare apparel company FIGS enters elite athlete sponsorship with a strategic bet on Vonn’s return to competitive skiing after a five-year absence.
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ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
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ArticleWHITESPACE partners with eVent for PFAS-free pants
This choice reinforces the brand’s commitment to sustainable technical materials in premium snowboarding apparel.
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ArticleUS ski team unveils 1984-inspired uniforms
US Ski & Snowboard reveals nostalgic competition and podium looks designed by Kappa, marking the Italian brand’s debut as official supplier.
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ArticleMoncler appoints Bottega Veneta chief as new CEO
The new CEO will lead the winter outerwear brand as founder Remo Ruffini shifts to Executive Chairman to focus on long-term strategy.
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ArticleProwinter Test Days return to Carezza
On 12–13 January 2026, brands, retailers and rental operators converge on Carezza for Europe’s earliest alpine ski equipment test of the season.
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ArticleVuori launches sustainable snow collection
Athleisure brand Vuori launches its first Snow Collection, featuring shells, bibs and pants made from 100% NetPlus® recycled fabric sourced from fishing nets.
