All articles by Wolfgang Greiner – Page 27
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ArticleCreator-guided shopping platform LTK adds first Chief People Officer
Source: LTK Patricia Gonzales, the new CPO of LTK LTK, formerly rewardStyle, a global technology platform that connects creators, brands and shoppers to facilitate commerce online and through the LTK shopping app, has announced Patricia Gonzales as the company’s first chief people officer (CPO). LTK, which calls ...
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ArticleNo detailed Singles Day 2022 numbers; Chinese outperform foreign brands in best-selling items
According to a report by Reuters, Chinese consumers tended to opt for relatively inexpensive domestic brands rather than more expensive ones on this year’s Singles Day (Nov. 11), as strict Covid-19 restrictions and economic uncertainty weighed on the shopping spectacle. The shopping day regularly surpasses “Black Friday” and “Cyber Monday” ...
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ArticlePuma and Foot Locker expand partnership with special collabs for next-gen customers
Following Adidas’ increased collaboration with the retailer after Nike’s gradual exit from Foot Locker earlier this year, Puma is now also massively stepping up its collaboration with the New York-based sports retailer with some promotions designed specifically for a younger demographic. The two companies announced an expanded partnership, highlighted by ...
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ArticleAustrian Tourist Board: Winter season can be a success despite challenges
At a press conference in late October, tourism state secretary Susanne Kraus-Winkler and Österreich Werbung (OW; Austria Tourism) managing director Lisa Weddig addressed the current status quo of the tourism industry and the potential for the 2022/23 winter season, revealing that the industry made a comeback this summer, people are ...
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ArticleSlight improvement in German consumer sentiment in November
After several months of negative trends with ever-new all-time lows, German consumer sentiment improved slightly in November. As shown by the current consumer barometer of the German Retail Association (HDE), the index increased slightly compared to the previous month. However, the barometer remains at a low level. In recent months, ...
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ArticleAdidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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ArticleYKK signs UN CBD COP15 business statement for mandatory assessment and disclosure
YKK Corporation has signed the United Nations Convention on Biodiversity (CBD) COP15 Business Statement for Mandatory Assessment and Disclosure by 2030, convened by Business for Nature. Business for Nature was established in 2019 by 13 international organizations, including the World Wide Fund for Nature (WWF) and the World Economic Forum ...
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ArticleLiverpool FC up for sale?
Boston-based Fenway Sports Group (FSG) has confirmed that it is ready to listen to offers for the historic, world-renowned English soccer club Liverpool FC. This was reported by several publications, including Bloomberg and The Athletic, citing “people familiar with the matter.” According to The Athletic, the sports investment firm has ...
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ArticleGulden returns to Adidas as CEO, Freundt heads Puma with immediate effect
Source: Maria Bayer / Puma CEO of Adidas from Jan. 1, 2023: Bjørn Gulden, currently CEO of Puma (until Nov. 11) On Nov. 8, the Adidas AG supervisory board announced the successor to its CEO Kasper Rorsted: Bjørn Gulden will be member and chairman of the executive ...
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ArticleL Catterton launches impact fund platform
Consumer goods-focused private equity firm L Catterton, owner of footwear brand Birkenstock, has announced the formation of an impact investing platform and the appointment of Tehmina Haider and Michael O’Leary as partners to lead the strategy. Called the Impact Fund, the platform will partner with the next generation of mission-driven ...
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ArticleThe Women’s Sports Network is now live in the U.S.
Fast Studios, a Los Angeles-based streaming venture studio, announced that the Women’s Sports Network is now officially live. Supported by 12 professional women’s sports leagues and associations, including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, the Women’s Sports Network is the one-stop shop for the best in ...
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ArticleA new CEO for Puma from January 2023; Gulden to Adidas?
Source: Puma SE Arne Freundt, future CEO of Puma, effective Jan. 1, 2023 “My current contract with Puma ends Dec. 31, 2022, and after nine years, I have decided not to renew,” CEO Bjørn Gulden is quoted in the German sporting goods manufacturer’s latest statement on Nov. ...
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ArticlePOC launches new avalanche backpack with RECCO equipment
Source: POC Dimension Avalanche Backpack POC has unveiled the new Dimension Avalanche Backpack, which combines more than one avalanche safety system. Described by POC as ”ultra-durable, innovative, rechargeable, smart and hassle-free,” the backpack is equipped with the Alpride E2 electronic airbag system from Swiss avalanche airbag system ...
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ArticleDecathlon Germany launches new buyback service
Decathlon Germany is launching a used-product “Buy Back” service in select cities. For the first time, the sporting goods manufacturer and retailer is buying back used sports products and returning them to second-use sales after successfully inspecting and/or repairing them. Customers who sell their products to Decathlon receive either a ...
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ArticleNike launches shoe recycling program on Alipay
Nike Greater China has joined Ant Group’s Green Energy Initiative and launched an official mini-program on Alipay to encourage more Chinese consumers to recycle worn-out shoes. Consumers can search for the “Recycle-A-Shoe” mini-program on the Alipay app and have their old Nike shoes picked up. The shoes are then disassembled ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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ArticleWhich countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?
Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...
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ArticleZalando expands range to include adaptive fashion
Zalando is expanding its range to clothing, shoes and accessories that are geared to the needs of people with disabilities and are deliberately designed to be easier to use by people with permanent or temporary impairments. The addition of adaptive fashion to its product range is an important milestone for ...
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ArticleRed Bull founder Dietrich Mateschitz dies at 78
Dietrich Mateschitz, the founder of Red Bull, passed away on Oct. 22, 2022, at the age of 78 after a long illness. Mateschitz has shaped sports worldwide with his company and his marketing strategy. His company published an email that it had sent to its staff on Saturday: Dear ...
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ArticleJoin the European outdoor industry and POW's call for climate action
Ahead of COP27, the European outdoor industry and Protect Our Winters (POW) are working together to call on European decision-makers to prioritize sustainability. The outdoor industry is in a key position in the fight against climate change, and its customers are seeing the effects of climate change firsthand, from receding ...
