DTC & E-Commerce

No detailed Singles Day 2022 numbers; Chinese outperform foreign brands in best-selling items

By 2022-11-15T15:01:00

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According to a report by Reuters, Chinese consumers tended to opt for relatively inexpensive domestic brands rather than more expensive ones on this year’s Singles Day (Nov. 11), as strict Covid-19 restrictions and economic uncertainty weighed on the shopping spectacle. The shopping day regularly surpasses “Black Friday” and “Cyber Monday” ...

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