All Women's football articles
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsWomen’s football to enter global top five sports by 2030, according to new report
The majority of its fan base is projected to be female.
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News briefsNew £30 million fund to support grassroots women’s football in the UK
The UK Department for Culture, Media and Sport and The Football Association (FA) have announced a £30 million (€35m) fund for grassroots football in England. The Government is providing £25 million (€29.2m) in funding while The FA is contributing £5 million (€5.8m). The fund was inspired by England’s women’s national ...
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News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
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Infographics & DataFIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsFormer NikeWomen exec expected to run English women’s football
Source: LinkedIn Nikki Doucet A NewCo will likely be formed to run the Women’s Super League (WSL) and Women’s Championship in English women’s football, and Nikki Doucet has been appointed by The Football Association (The FA) as a consultant to explore this plan, the Telegraph has revealed. ...
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ArticleFIFA’s new report highlights further growth of elite women’s football
FIFA has released the second edition of Setting the Pace, a benchmarking report that provides a comprehensive analysis of the elite women’s football landscape globally. The first edition was released in May 2021. The new report, compiled with the support of Deloitte, reveals further growth and development in several areas. ...
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ArticleWomen’s football in Europe to grow sixfold in commercial value by 2033
UEFA has launched a new report highlighting the potential for growth in the European women’s club and league game over the next decade. According to the report titled The Business Case for Women’s Football, women’s football could see a six-fold increase in its commercial value over the next decade, reaching ...
