Women’s presence in the sport business is on the rise, and that applies to clubs, businesses, products and customers alike. According to a study on “Women in Sport Business,” conducted by Ispo Munich 2019, two thirds of the manufacturers have products for women in their assortment. Nearly half (46 percent) of manufacturers consider that the importance of the female target group for their company has increased over the last two years. Furthermore, the vast majority of companies (94 percent) involve women in product development. However, women also make decisions about these products in only 22 percent of the cases. The situation is generally not bright in the industry when one looks at the top of the hierarchical pyramid. Only 16 percent of executives in the sport business are women. The survey was conducted on 833 international exhibitors and visitors at Ispo Munich in February.