All NBA articles
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ArticleFoot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
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ArticleLA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
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ArticleNBA brings more games to the UAE
The extended partnership with DCT Abu Dhabi will also boost youth development and fan programs in the UAE capital and nearby areas.
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ArticleBalenciaga partners with NBA for Fall 2026
Balenciaga unveils NBA collaboration under Pierpaolo Piccioli, signaling refined sportswear direction for luxury house’s post-Demna era.
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ArticleNBA details European league plans
The NBA has revealed details of its planned European league, including a play-in system for four teams and potential tournaments with US-based NBA teams.
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News briefsPlayboi Carti, Mitchell & Ness unveil NBA line
Rapper Playboi Carti has teamed up with Mitchell & Ness, Fanatics and Complex for a bold NBA-inspired streetwear collection.
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News briefsNBA plans to launch a European league by 2027
The plan is subject to approval from the NBA and Fiba Boards.
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ArticleNBA to sell franchises in BAL
According to NBA Commissioner Silver, who cites the UN, 25 years from now 40 percent of the young will be living in Africa.
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Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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ArticleNBA approves record $6.1bn sale of Boston Celtics
The Boston Celtics will change hands in a record-breaking deal as Bill Chisholm’s consortium takes majority control, with full ownership expected by 2028.
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News briefsNBA has European plans
The NBA has settled a three-year schedule for four different cities in Europe
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News briefsNBA’s basketball-related revenue falls short this season
Players with the highest salaries will be suffering the largest pay cuts.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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News briefsSnipes has a new CMO in the US
Snipes has appointed Kelley Walton as the US market’s new Chief Marketing Officer (CMO).
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News briefsDecathlon partners with NBA player Alex Sarr
The 19-year-old rising star plays for the Washington Wizards.
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News briefsNike extends sponsorship deal with NBA, WNBA
Nike has secured a 12-year sponsorship deal with NBA and WNBA.
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ArticleFormer NBA champion launches own performance brand
Jaylen Brown turned down $50m in endorsement deal to have full ownership and creative control.
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ArticleThe NBA’s winningest team is for sale
The Celtics won game five of the NBA Finals, defeating the Dallas Mavericks, on June 18. Boston has now won 18 NBA championships, more than any other team, and within a fortnight of victory, the team was up for sale. Since 2002, the Celtics have been owned by Boston Basketball ...
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ArticleSports fashion giant rises as New Era takes over ’47
New Era and ’47, a privately held premium sports lifestyle brand, have announced an agreement under which New Era acquires ’47.
