Boston Celtics champion Jaylen Brown has officially launched his debut performance brand, 741, marking a bold new chapter in his career. Brown has turned down over $50 million in endorsement deals from major sneaker companies to pursue full ownership and creative control of his own brand. The first product, a basketball shoe called Rover Black Moon, is for pre-sale now and will be released in October. The shoe is in the upper price segment and has some special features. One is that the laces are hidden under a neoprene-like material. Black Moon is produced in men’s sizes and a kid’s size version.
With the launch of 741, Jaylen Brown has established a company that aims to achieve four unprecedented goals in the sneaker and apparel industry. First, 741 is dedicated to creating technologically advanced, performance-driven products with no compromises in design or functionality. Second, it introduces a new economic model for endorsed athletes, giving them more brand control. Third, 741 ensures accessibility for all households, offering high-performance products at an affordable price. Finally, the company is committed to providing career opportunities to aspiring professionals from underserved communities, opening doors in all performance and fashion retail areas.
The creation of 741 stems from Brown’s desire to create a solution for the traditional athlete endorsement model. By launching 741, Brown has created a brand where he is self-funding, designing, and producing from the ground up. He describes the decision to turn down $50 million in offers as a necessary step toward building something lasting, stating,
The name 741 carries a personal significance for Brown, rooted in his connection to numbers and their spiritual meanings. The numbers 7, 4 and 1 have frequently appeared throughout his life, representing spiritual awakening, hard work, and new beginnings. These numbers align with Brown’s decision to step out on faith and pursue his own path, defying industry norms to create something truly reflective of his values. Brown explains.
”741 is more than just a sneaker brand—it’s a statement about independence, creativity, and ownership,” Brown said.
Products will be available online and at selected retailers on October 22, 2024.
