All NBA articles – Page 3
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News briefs
Canada Goose and NBA ink multi-year partnership
Canada Goose has announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose a ”Proud Outerwear Partner” of the NBA All-Star. Timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. The design partner for ...
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News briefs
Decathlon signs merchandising deal with the NBA
Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA). Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA team and ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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News briefs
Wilson to supply the NBA’s official ball once more
Wilson has a signed a multi-year deal with the National Basketball Association (NBA) to supply official game balls for it and its related leagues. Wilson is replacing Spalding, which has supplied the NBA’s balls for past eight years. Before that, Wilson had been the official supplier since 1946. No details ...
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