All Patagonia articles
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ArticleFuture Fatigue: How brands can help consumers out of climate paralysis
Fredrik Ekström unpacks ‘Future Fatigue’ — why consumers care about climate but feel too overwhelmed to act, and what brands can do about it.
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ArticleMovement for everyone: How sports brands are breaking down barriers and getting people moving
Outdoor brands are making movement more accessible. Through inclusive events, community formats, and smart, purpose-driven strategy.
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ArticlePuma revises climate target for 2030 and looks ahead
Puma, a top manufacturer, is transforming its production to be more sustainable. The German company, therefore, recently adjusted its climate target for 2030.
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News briefsRetail pesence expanded by Patagonia on Hawaii’s North Shore
The outdoor brand is expanding its retail footprint with a dedicated area for surfing equipment and services.
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ArticleISPO Munich 2024 – a wrap-up
With many exhibitors and visitors turning their backs on trade fairs, we wondered: What role would Europe’s most important sports industry trade fair play in its 2024 edition? This is SGI Europe´s contributors wrap-up of ISPO Munich 2024.
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ArticlePatagonia, Gore, Icebug and Bureo talk innovation at ISPO
Three key persons from three outdoor companies came together for a panel talk about innovation.
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ArticleISPO Munich 2024 in a nutshell
SGI Europe’s editorial team gathers the news and trends of ISPO Munich 2024 and gives their own impressions.
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ArticleActive Apparel Group secures B Corp certification
Following Arena, Allbirds and recently Bollé, Active Apparel Group has secured a B Corp certification.
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SponsoredISPO Munich 2024: Highlights and speakers you can’t miss
Discover what’s new at ISPO Munich 2024, where the worlds of sport, health, and fashion converge.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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SponsoredISPO Munich’s focus on the sustainable consumer: The Sustainability Hub in partnership with Patagonia
The Sustainability Hub in partnership with Patagonia at ISPO Munich showcases innovations and provides the latest information about ESG standards. Here is the program.
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News briefsSportsShoes.com reports 22% growth in international sales
Gains 75,000 new customers in H1 FY25.
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
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ArticleDIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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ArticlePatagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
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ArticleFit for second life: 7 ways brands can extend the life of children’s clothing
Seven ways brands can make kid’s clothes last longer (and utilize the growth potential and income streams of the circular economy too)
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ArticleRepair: Challenges that brands face on their road to repair
Consumers and legislation are demanding a right to repair, but it’s not so simple for brands. We look at how some are overcoming the challenges.
