Adidas has launched a brand new sportswear collection inspired by the “comfort-focused mindset of the next generation that rejects the constraints of the old world.” Several pioneers of this next generation, including award-winning actress Hoyeon, U.S. gymnastics Nia Dennis, American football player Tua Tagavailoa and Chinese sprint champion Xie Zhenye, showcase in the campaign how choosing comfort in mind and body has given them confidence, more inner space and the ability to take on any challenges on their path of progress. The campaign, therefore, celebrates the role of comfort as a catalyst, with a collective of Adidas partners sharing the power of choosing a comfort-oriented mindset and the inspiring impact it has had on their lives. The sportswear collection features a women’s rib dress, a men’s classic tee paired with woven pants and a coach jacket, a women’s oversized hoodie with a rib crop top and biker shorts and a men’s fleece hoodie layered over an oversized tee and fleece shorts. It will be available globally from June 15 on the Adidas website, in stores and via the Adidas app, with pre-sales starting June 9.
