All Adidas articles
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News briefsAdidas and Babe team up for golf-ready collection
Adidas and Japanese brand Bape® (“A bathing ape”) continue their celebration of Bape’s 30th anniversary with a golf-ready collection featuring a pair of custom Stan Smith sneakers and a selection of performance apparel and accessories. In addition to the Babe Stan Smith Golf with removable kiltie lace cover, golf graphic ...
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News briefsAdidas sues LIV Golf over trademark infringement
Adidas has filed a petition with the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office against five trademark applications filed by LIV Golf, the Saudi Arabian professional golf league whose CEO is former professional golfer Greg Norman. Adidas claims that the “L” in LIV Golf’s logo, ...
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ArticleAdidas releases more existing Yeezy products in August, commits to combating discrimination and hate
Adidas announced on July 28 a further release of Yeezy inventory, with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, the German company will donate a significant amount to selected organizations working to combat discrimination and hate, including ...
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News briefsAdidas continues The Originals Creator Network
Adidas has announced the second edition of its educational program for underserved communities, The Originals Creator Network, in partnership with London-based creative agency and youth-led new media platform Guap. The mentorship program, first launched in March 2022, selects 40 emerging creatives from London for a series of mentorship workshops and ...
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News briefsAdidas and Macklemore’s Bogey Boys reinterpret classic golf style
Source: Adidas Adidas x Bogey Boys Adidas and Bogey Boys, a golf and lifestyle brand founded by U.S. rapper Macklemore, have teamed up to “reimagine timeless styles from the 70s and 80s that established new trends for fashion, lifestyle and sports.” The new Adidas x Bogey Boys ...
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News briefsAdidas signs golfer Rose Zhang
Source: Adidas Rose Zhang Adidas has signed American golfer Rose Zhang to a multi-year contract. The most decorated athlete in the history of amateur women’s golf will wear apparel, footwear and accessories from the German brand as she begins her professional career on the course. Zhang’s accolades ...
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News briefsAdidas may have to pay West $75 million
The Yeezy nightmare seems to be far from over for Adidas. According to Bloomberg, a federal judge in Manhattan denied Adidas’ request for an emergency order to refreeze $75 million that Kanye West would have been entitled to receive for marketing the Yeezy brand. The payment freeze was originally imposed ...
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News briefsAdidas begins selling Yeezy stock, plans to donate proceeds
Adidas announced on May 19 that it will begin selling some Adidas Yeezy products from its inventory. An initial sale is expected to take place at the end of May 2023. Several existing designs will be available exclusively through adidas.com/yeezy and the Adidas Confirmed app. As previously reported, the company ...
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News briefsAdizero: Road To Records returns
Adidas announced the return of the third edition of its Adizero: Road To Records, which will take place on April 29, 2023. Since its debut in 2021, some of the world’s fastest runners have set two world records, one European record and nine national records – all at the Adidas ...
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News briefsAdidas to discontinue Runtastic App
Adidas is discontinuing its training app Runtastic, according to German online magazine Business Insider. Adidas acquired the Austrian startup, which launched in 2009, in 2015. Scott Dunlap, CEO at Runtastic & VP mobile at Adidas, who was appointed to succeed co-founder and CEO Florian Gschwandtner at Runtastic in 2019, has ...
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News briefsAdidas unveils the new FW22 Made with Nature Capsule Collection
Source: Adidas The new Ultraboost 22 Made with Nature for women Adidas has unveiled its latest Made with Nature capsule collection for fall/winter 2022. It continues the brand’s mission to replace conventional materials and design finite resources. The new Ultraboost 22 Made with Nature for women takes ...
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News briefsAdidas collaborates with South African designer Thebe Magugu
Source: Adidas Thebe Magugu Originals Adidas has unveiled the first of two collaborations with South African luxury designer Thebe Magugu. The expressive sports and style designs celebrate community, heritage and identity, inspired by the designer’s South African upbringing. The debut women’s collection features artwork designed in collaboration ...
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ArticleAdidas cuts FY 2022 guidance on China weakness and potential slowdown in other markets
Adidas has adjusted its top line 2022 guidance due to a worsening outlook for its Greater China business. While second-quarter 2022 results slightly exceeded expectations, given continued strong momentum in Western markets and a return to growth in Asia-Pacific, the company has reported a slower-than-expected recovery in China since the ...
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News briefsAdidas’ official World Cup match ball features connected ball technology
Adidas’ Official Match Ball of the FIFA World Cup™ 2022 (“Al Rihla“) will feature new technology that provides match officials with unprecedented data and information to make faster and more accurate decisions. As a result, Al Rihla will provide video match officials with accurate data in real-time. Combined with player ...
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News briefsAdidas drops new everyday ready-to-wear sportswear capsule
Adidas has launched a brand new sportswear collection inspired by the “comfort-focused mindset of the next generation that rejects the constraints of the old world.” Several pioneers of this next generation, including award-winning actress Hoyeon, U.S. gymnastics Nia Dennis, American football player Tua Tagavailoa and Chinese sprint champion Xie Zhenye, ...
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News briefsNew UEFA Champions League finals ball with a message, auction for UNHCR
Adidas has unveiled the official match ball for the 2022 UEFA Champions League final, held in Paris on May 28. With the inscription “мир | PEACE,” the ball will not be available in stores as it takes one of the biggest stages in sports as an opportunity to unite the ...
