All AI articles
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News briefsLululemon appoints its first Chief of AI
Ranju Das has over two decades of leadership experience scaling global organizations and driving AI-first innovation in healthcare and more.
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C-Suite InterviewFESI VP on the most disruptive AI tool for the sporting goods sector
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.
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News briefsGarmin introduces Connect+ premium subscription with AI
Connect+ is a premium plan offering AI, coaching and tools to personalize users’ health and fitness.
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ArticleWellness to ‘Healthness’: Technogym’s latest concept
Technogym’s founder and CEO, Nerio Alessandri, announced at the most recent edition of the Wellness Congress.
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News briefsLaying the smart tech underfoot
A company called Feldspar is developing a novel smart track for running – for both training and entertainment.
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ArticleVeteran sportscaster cloned for the Olympics
Like everything else these days, NBC-Universal’s coverage of this year’s Olympic Games will have an AI dimension. On its streaming service, Peacock, the network will offer “Your Daily Olympic Recap,” a ten-minute series of highlights from the previous day’s coverage narrated by an AI-generated version of the voice of Al ...
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ArticleAn open letter on AI, and the advent of AI OS
More than a dozen current and former employees of some major AI companies have set up a website and published an open letter to companies in the industry on it. Titled “A Right to Warn about Advanced Artificial Intelligence,” the letter acknowledges AI’s potential benefits but seeks to underscore its ...
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News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsHead brings AI to pádel
Head has introduced a tracking system for pádel play. Called Aiball (artificial intelligence ball), it combines a smartphone app with court-mounted cameras, and therefore with the cooperation of the pádel clubs. The app tracks a number of statistics: seconds per point, average hits per point, percentage of time spent per ...
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News briefsGolfForever secures $10 million in funding
US company GolfForever has developed a product allowing golfers of all skill levels to train at home. Engineered by experts in both technology and fitness, the company now announced the successful closure of a $10 million Series A funding round. Two high-profile golfers, South Korean PGA Tour winner Tom Kim ...
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News briefsAI-powered tennis app SwingVision raises $6 million
SwingVision has announced a $6 million Series A financing round led by Authentic Ventures. Other participants include pro tennis players Lindsay Davenport, Alison Riske and Rohan Bopanna, as well as Dropbox’s head of product Youssef Es-skouri and Glenn Solomon of GGV Capital. The new funding will be primarily used to ...
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News briefsGoogle introduces generative AI virtual try-on tool
In an attempt to replicate the online fitting room experience, Google has introduced a new generative artificial intelligence virtual fitting tool available through its search engine. It can initially only be used for women’s tops and only in the U.S. Shoppers can click on products with a “Try On” badge ...
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News briefseBay acquires Italian tech firm Certilogo
eBay has announced the signing of a definitive agreement to acquire Certilogo, an Italy-based provider of digital IDs and authentication for apparel and fashion products. Financial details of the transaction were not disclosed. The transaction is expected to close in the third quarter, subject to regulatory approval. The acquisition is ...
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News briefsFabletics selects Salesfloor to provide clienteling and virtual shopping solutions
Salesfloor, a Montréal-based mobile clienteling and virtual selling platform that combines immersive virtual shopping, clienteling and conversational AI, has announced the launch of its solution with California-based activewear brand Fabletics. The Salesfloor solution will enable Fabletics associates to personalize the customer experience both in-store and online by creating cross-channel conversations. ...
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ArticleGoogle tests product search optimization with generative AI
In a test, Google is using next-generation artificial intelligence (AI) to help consumers find products online. The pilot is currently underway in Search Labs, Google’s program where consumers can sign up to test new products and ideas the company is working on. Participants can try out some early-stage experiments and ...
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SponsoredFuture of sporting goods: Investing in technologies will be essential to stay relevant
Data and the use of technology is a valuable asset in sports, and still has huge potential to grow. We discover the potential with a rising player in that field.
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News briefsPGA of America and Elysian Park Ventures create investment vehicle for golf startups
PGA of America and Elysian Park Ventures have created EP Golf Ventures, a new investment partnership designed to support innovation in the golf industry. PGA of America and Elysian Park directly committed capital to the fund and are now selecting additional investors. Elysian Park Ventures, the private investment arm created ...
