All Allbirds articles – Page 3
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AnalysisSporting Goods Industry Scorecard 2021
Exclusive: We give you an overview of top performers by sales and profit.
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. The European Outdoor Conservation Association (EOCA) has launched a fundraising campaign for Earth Day: ...
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News briefsNew drop of Adidas/Allbirds low-carbon running shoes
Source: Allbirds/Adidas Adidas and Allbirds have expanded their collaboration for low-carbon running shoes. Four new colorways of the Adizero x Allbirds 2.94 KG CO2E have been launched on adidas.com, allbirds.com, the Adidas and Allbirds apps and select Adidas and Allbirds stores globally. The new footwear drop is ...
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ArticleDriving toward breakeven results, Allbirds preps a wholesale strategy
Allbirds reported positive adjusted Ebitda of $0.4 million for the fourth quarter of 2021, compared with a loss of $5.3 million in the corresponding period of 2020, thanks to higher revenues combined with a reduction in marketing expenses from 29.8 percent to 19.1 percent of sales. The company attributed the ...
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News briefsAllbirds launches trade-in program
With a trade-in program that is offered in several Allbirds stores in the U.S., the shoe company takes its first steps into the pre-owned market. Within the newly launched ReRun program, customers can trade in their used Allbirds footwear for an in-store discount of $20. Used shoes will be offered ...
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News briefsMade to be remade: How Adidas wants to trigger systemic change
Eight months after announcing the new project of a climate-friendly running shoe in collaboration with Allbirds, Adidas has reported the planned launch on Dec. 15 of its Futurecraft.Footprint. With 2.94 kg of CO2 emissions per pair, Adidas describes the shoe as a personal best for both brands. The Futurecraft.Footprint is ...
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ArticleAllbirds’ loss nearly doubled on 33% higher sales in Q3
Reporting its first quarterly results as a public company, Allbirds said its revenues grew by 33 percent to $62.7 million in the three months ended Sept. 30, as compared to the same period a year ago, driven by a 42 percent increase in the U.S. to $47.7 million. Sales in ...
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ArticlePraising Allbirds, WSGN warns against greenwashing
With consumers demanding more sustainable and equitable products and being increasingly aware of corporate greenwashing, footwear brands must be authentic in marketing sustainable goods, or else their communication strategy may backfire, WGSN warned during a couple of webinars organized by the Italian trade fair Expo Riva Schuh. Greenwashing can be ...
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News briefs
Google develops geographic fiber-tracking tool
Google has added a tool to its Google Earth Engine to gauge fibers by their geographic effects on the environment (air pollution, biodiversity, greenhouse gas emissions, effects on forestry, water use, etc.) and thereby guide textile brands to reduce the carbon emissions of their raw materials procurement. Developed in partnership ...
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News briefs
Allbirds’ IPO proceeds rise to $348 million
The underwriters of Allbirds’ public offering fully exercised an over-allotment option to purchase additional shares, which was not surprising in view of the doubling in the initially offered price of $15 a share in the course of trading. All in all, Allbirds has placed a total of 16,850,799 shares, raising ...
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ArticleExpanded: Allbirds doubles its valuation as it goes public
Allbirds, the California-based producer of Wool Runner merino shoes and other eco-friendly sneakers and apparel sold in a direct-to-consumer mode, started trading on the Nasdaq exchange under the ticker symbol BIRD at an opening price of $21.21 per share on Wednesday, Nov. 3. That was more than 40 percent above ...
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Article
Allbirds’ IPO seeks a $2 bn valuation
Allbirds has priced its planned public offering at a range of between $12 and $14, which would give it a valuation of more than $2 billion, in spite of continued losses. It plans to offer a total of 19.2 million shares to raise up to $269 million. A Series E ...
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Article
iFIT drops its planned IPO, Allbirds revises it
Allbirds has revised its proposals for an initial public offering, and iFIT Health & Fitness has postponed its plans to go public, citing “adverse market conditions.” Meanwhile, an acquisitive American maker of camp stove, Solo Brands, has filed an application for an IPO with the U.S. Securities & Exchange Commission ...
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ArticleLoss-making Allbirds eyes the sports market as it files for a “sustainable” IPO
Allbirds, the B Corporation certified brand of sneakers and apparel based in San Francisco, has filed an application with the U.S. Securities and Exchange Commission for a so-called “sustainable” initial public offering on Nasdaq. The document indicates the size of the transaction at $100 million, which is an estimation solely ...
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Article
Allbirds launches CO²-labelled activewear, but faces greenwashing claims
Allbirds, the San Francisco-based brand of sustainable footwear, has just released its first athletic apparel range, consisting of five women’s styles and two for men, made from different woven and knitted fabrics that integrate recycled polyester and nylons, Merino wool, eucalyptus tree fiber and Tencel Lyocell. Consisting of tank tops, ...
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News briefs
Allbirds reportedly files for a confidential IPO
Allbirds, the B Corp-certified Californian brand of sustainable sneakers and apparel, has filed for a confidential initial public offering (IPO), according to WWD. Such a filing allows a company to keep details of its business performance and the terms of the transaction secret until 15 days before the IPO takes ...
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News briefsAllbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model, whose prototype is called Futurecraft Footprint, is being raffled off to members of Adidas’ Creators Club at the end of May. A ...
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News briefs
Allbirds proposes its open-source Carbon Footprint Calculator to fight greenwashing
On April 22, with the celebration of Earth Day, Allbirds will release an open-source version of its Carbon Footprint Calculator on Freethefootprint.com. “For too long, many brands have focused on marketing sustainability rather than actually implementing holistic, high-impact solutions — and to an extent, it’s worked,” said Joey Zwillinger, co-founder ...
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News briefsAllbirds is reportedly worth $1.7 bn in a funding round
Allbirds, the Californian brand of sustainable footwear made with wood and wool fiber, has closed a new $100 million Series E funding round led by Franklin Templeton, alongside T. Rowe Price, Baillie Gifford, TDM Growth Partners, Rockefeller Capital Management and other investors. According to The Wall Street Journal, which cites ...
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News briefs
Allbirds introduces its first running shoe
Going in the same direction as Veja, the French brand of sustainable footwear that launched its first running shoes at the Ispo show in Munich earlier this year, Allbirds, the brand that focuses on environment-friendly footwear, has now released its first running shoe. The Tree Dasher is made from sugarcane, ...
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