All App articles
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News briefsGolfForever secures $10 million in funding
US company GolfForever has developed a product allowing golfers of all skill levels to train at home. Engineered by experts in both technology and fitness, the company now announced the successful closure of a $10 million Series A funding round. Two high-profile golfers, South Korean PGA Tour winner Tom Kim ...
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News briefsSunnyFit releases free fitness app
In over two decades, California-based Sunny Health & Fitness has had profitable growth in the fitness industry. Now, they are releasing SunnyFit, a free fitness app built on their own products. The goal of the fitness app is to “reshape the way individuals engage with their health and well-being.” However, ...
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News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
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News briefsNike develops new shoe based on observations from its Run Club app
Nike has announced the release of a new shoe made for walking, jogging and running, which was developed with insights from workouts logged on the Nike Run Club app. Source: Nike The Nike Motiva The new Motiva is the result of observations by the Nike team that ...
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News briefsAdidas launches a new footwear design tournament
Adidas has announced the launch of a new Consortium Cup – a four week footwear design tournament, with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions. Organized in knockout format, the Consortium Cup includes sneaker stores Overkill, Nice Kicks, ...
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ArticleGoPro aims for $100m in FY23 subscription revenue
If the 20-year-old action camera company reaches the $100 million sales objective from subscriptions this year, it will represent 22 percent year-over-year growth from FY22. CEO Nick Woodman told analysts that GoPro is selling subscriptions “to people who don’t even own” one of its cameras. The company ended 2022 with ...
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ArticleThe rise of pickleball, and a shift in sports
The Association of Pickleball Professionals (APP) has released its Pickleball Participation Report on the status of its sport in the U.S. If the “nearly 2,500 nationally representative adults” (over the age of 18) are, in fact, representative, pickleball is getting big.
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News briefsNew Klarna in-app search and compare tool as an alternative to Google and Amazon
Klarna launched a new “rich and unbiased search and compare tool” in the Klarna App in the U.S. last month and is now expanding it to the U.K., Sweden and Denmark. The tool compares prices from thousands of retailers. In addition, consumers can filter their search by criteria that matter ...
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News briefsDecathlon Italy introduces app for staff with Down syndrome
Decathlon Italy has presented My Personal Training, an app specially designed for the members of its staff affected by Down syndrome. The app has been developed in partnership with AIPD (Associazione Italiana Persone Down) and AGPD (Associazione Genitori e Persone con Sindrome di Down). Decathlon has been collaborating with these ...
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News briefsHervis launches new mobile app in six European markets
The Austria-based international retailer Hervis has launched a new mobile app that integrates the former Hervis SportsClub (a card-based-only membership tool). The app links the Hervis stores with the digital Hervis world and integrates the online store, making the complete shop assortment available. Further features such as the interactive store ...
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News briefsJD Sports to be first European retailer to go live with Nike’s connected partnership
JD Sports will be Nike’s first European retail partner for the brand’s Connected Partnership. The integrated loyalty program aims to enhance the shopping experience of customers through access to member-exclusive products and experiences. Starting in the U.K., the program will enable customers to link their JD and Nike membership accounts ...
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News briefsDanish start-up Kollektiv raises €1.5 million in pre-seed funding
Kollektiv, a training app co-founded by Danish Olympic triathlete Helle Frederiksen and her husband Ben Powell-Frederiksen, has raised €1.5 million in pre-seed funding. The round was co-led by Copenhagen-based Ugly Duckling Ventures and VF Ventures, with participation from former BBC media executive Kerstin Mogull. Founded in 2020, Kollektiv is building ...
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News briefsEquip App raises CHF 5 million to revolutionize access to sports
Geneva-based private equity firm The New Frontiers (TNF) led the 5 million Swiss francs funding round for Equip, a self-service rental app founded in 2021 that promises to fundamentally change the way sports are played at the local level. Equip was born in Switzerland in 2021 out of a desire ...
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News briefsPuma partners with mobile linking specialist Branch on first global e-com app
Puma and Branch, an omnichannel mobile linking and mobile measurement platform, have partnered to successfully launch and grow Puma’s first global e-commerce app. The rollout began in June with the launch of the Puma app in India (SGI Europe reported). The companies are working together to drive fans and consumers ...
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News briefsEverlast launches mobile fitness app for assisted home boxing workouts
New York-based boxing specialist Everlast is aiming for the home fitness community with the launch of Everlast Fitness, the only platform exclusively dedicated to boxing to date. Users have access to HIIT, cardio, core, plyometrics, strength and boxing workouts within the platform. These can be done with or without equipment ...
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News briefs
Puma launches shopping app in India
Puma has launched its official mobile shopping app in India to further enhance its digital offering to consumers and give them faster access to its latest products and exclusive services. An official statement said that India is the first country where the German sportswear manufacturer’s e-com app has gone live. ...
